In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation […]
Read More… from {PODCAST} In-Ear Insights: Combatting the Summer Slowdown
In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As […]
Read More… from {PODCAST} In-Ear Insights: Agile Marketing Technology Deployment
As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]
Read More… from Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first-quarter marketing data. Listen in as they audit Trust Insights’ own marketing data, talk about fixing the marketing funnel, identify weak spots, determine a course of action, and look at ways to gather additional data for better marketing […]
Read More… from {PODCAST} In-Ear Insights: Fixing The Marketing Funnel
IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I’ll be showing some brand new applications of machine learning for marketing, five […]
Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his experiences which means that it is optimized for him and the way […]
Read More… from Marketing Insights Q&A: Documenting versus Creating Content for Marketing
A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should remain relatively stable. What Order to Learn In We recommend the […]
Read More… from Top Resources for AI, Data Science, and Machine Learning for Marketers
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons […]
Read More… from {PODCAST} In-Ear Insights: Governance of Marketing Technology and AI
Newsletter
Podcast
