This data was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE In this week’s Data Diaries, let’s revisit Instagram metrics. This series will be coming to an end in the middle of this year as Meta retires the data collection software […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS In this week’s Data Diaries, let’s discuss generative AI hallucination, especially in the context of large language models. What is it? Why do tools like ChatGPT hallucinate? To answer this question, we need […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? AI and marketing! With so many ways to market your business, it’s easy to wonder which […]
Read More… from So What? How to Use AI for Social Media Marketing
This data was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING In this week’s Data Diaries, let’s discuss model tuning. Many AI services from big tech companies like Google’s AI Studio, OpenAI’s Platform, Anthropic’s Console, IBM WatsonX Studio, etc. all offer the ability to […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we walk you through the process of using generative AI for all your email marketing needs, […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You’ll learn how to identify the actual problems you need to solve and how […]
Read More… from In-Ear Insights: How to Build an AI Strategy
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through the importance of data portability, assessing your vendor, and the set up process. […]
Read More… from So What? How to get started with Data Portability
This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a variety of clients, […]
In this week’s In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you’re working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at: https://www.trustinsights.ai/powerquestions Watch the video here: Can’t […]
Read More… from In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models
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