In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. […]
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INBOX INSIGHTS: Ideal Customer Profiles, GA4 Generative AI (3/6) :: View in browser 👉 Missed our last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Using Generative AI to Build Your Ideal Customer Profile (ICP) My brain is buzzing and my head is spinning. Chris and I […]
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In this week’s In-Ear Insights, Katie and Chris examine the use of generative AI and lead generation. How do you use generative AI to improve lead generation? How do you build an ideal customer profile with generative AI? Tune in for step by step details! Watch the video here: Can’t see anything? Watch it on […]
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This content was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA NEW TECHNOLOGY DOESN’T SOLVE OLD PROBLEMS New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If […]
In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is​ the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future. Watch the video here: […]
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This data was originally featured in the 1/24/2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 RED TEAMING CUSTOM GPTS, PART 3 OF 3 Continuing from last week’s newsletter in which we discussed the people, process, and platforms of red-teaming LLMs, let’s continue this week […]
Let’s briefly talk about disclosing when you use artificial intelligence (AI) to create content. Watch the video here: Can’t see anything? Watch it on YouTube here. Should you do this? Yes. And there are three reasons why. First, legality. While it’s not required by law yet in most places, there is a trend headed in […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI and job losses and its role in the corporate world. They debate the consequences of replacing human roles with AI, emphasizing the risks and short-term thinking involved in such decisions. The episode explores the evolving nature […]
Read More… from In-Ear Insights: Generative AI and Job Losses
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI in 2024 and the rapid advancements in generative AI over the past year, including significant developments in various AI models. They explore how these technologies impact businesses and the importance of understanding their capabilities and limitations. The conversation also […]
This content was originally featured in the December 13th, 2023 newsletter found here:Â INBOX INSIGHTS, DECEMBER 13, 2023: GENERATIVE AI FOR MARKETERS, 12 DAYS OF DATA Generative AI for Marketers Each week I try to talk you through some kind of problem and solution. This week, I only have solutions to share with you! AI has […]
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