In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for […]
Read More… from In-Ear Insights: Social Media Marketing Basics for Food & Beverage
In this early episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI business continuity, the recent drama at OpenAI and what it means for businesses relying on their AI services. We talk about the importance of having backup plans and avoiding putting all your eggs in one basket when it […]
Read More… from In-Ear Insights: Generative AI Business Continuity Planning
INBOX INSIGHTS: ChatGPT Survey Analysis, Root Cause Analysis (11/1) :: View in browser 👉 Please take our 1 question survey Using ChatGPT for Survey Analysis Last week we ran our quarterly 1 question survey. We asked, “If you had money left over in your marketing budget this year, what would you spend it on?” You […]
Read More… from INBOX INSIGHTS, November 1, 2023: ChatGPT Survey Analysis, Root Cause Analysis
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to […]
Read More… from In-Ear Insights: Changing Your MarTech Stack
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a guide to generative AI for the C-Suite and discuss how CEOs should approach understanding and using large language models and AI, starting with identifying business problems first before considering technology solutions. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from In-Ear Insights: The C-Suite Guide to Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes […]
Read More… from In-Ear Insights: Marketing AI Conference 2023 In Review
Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert ask the question: is ChatGPT getting dumber? They discuss findings that ChatGPT appears […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with […]
INBOX INSIGHTS: Predicting When Not To Send Email, Substack Newsletters :: View in browser 👉 Got a Google Analytics 4 emergency? We can help. Using Predictive Forecasting to Not Send Email Did you know that in the United States, the week of July 4th is the worst week of the year to send email? We […]
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