In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with […]
INBOX INSIGHTS: Predicting When Not To Send Email, Substack Newsletters :: View in browser 👉 Got a Google Analytics 4 emergency? We can help. Using Predictive Forecasting to Not Send Email Did you know that in the United States, the week of July 4th is the worst week of the year to send email? We […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build marketing technology. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance […]
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In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from In-Ear Insights: What is Social Scheduling Software?
INBOX INSIGHTS: Understanding Technologists, Twitter Algorithm (4/19) :: View in browser 👉 76 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 Understanding Your Technologist This week, I wanted to try an experiment. I’ve been working on content about the challenges non-technical managers will […]
Read More… from INBOX INSIGHTS, April 19, 2023: Understanding Technologists, Twitter Algorithm
INBOX INSIGHTS: All About Generative AI (4/12) :: View in browser 👉 80 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 An overview of generative AI We’ve well established that of the two of us, Chris is the technologist and I am not. […]
Read More… from INBOX INSIGHTS, April 12, 2023: All About Generative AI
In this week’s In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft Copilot. They start by defining artificial intelligence and the three big categories within it: regression, classification, and generation. Generative AI makes things and allows people to […]
INBOX INSIGHTS: Marketing Mix Modeling (4/5) :: View in browser 👉 87 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 April 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so […]
Read More… from INBOX INSIGHTS, April 5, 2023: Marketing Mix Modeling
In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more! [podcastsponsor] Watch the video here: […]
Read More… from In-Ear Insights: What is Marketing Mix Modeling?
In this week’s In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the […]
Read More… from In-Ear Insights: Practical Use Cases of ChatGPT
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