In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]
Read More… from In-Ear Insights: Predictive Analytics If You’re Data-Poor
In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future. Watch the video here: […]
Read More… from In-Ear Insights: Generative AI Impact on Search Engine Marketing
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we look into Generative AI, Photoshop prompts, and the basics of photoshop as a whole. Catch the […]
INBOX INSIGHTS: Building Requirements with AI, GA4 Diagnostics (2/7) :: View in browser 👉 Take our new Generative AI for Marketers course! Using Generative AI to Build Requirements When I was a project manager overseeing developers, our biggest struggle was agreeing on the level of detail needed for requirements. It was a constant source of […]
Read More… from INBOX INSIGHTS, February 7, 2024: Building Requirements with AI, GA4 Diagnostics
Let’s briefly talk about disclosing when you use artificial intelligence (AI) to create content. Watch the video here: Can’t see anything? Watch it on YouTube here. Should you do this? Yes. And there are three reasons why. First, legality. While it’s not required by law yet in most places, there is a trend headed in […]
Read More… from Disclosure of AI and Protection of Copyright
This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 CREATING AN AI TASK FORCE IN YOUR BUSINESS You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of […]
INBOX INSIGHTS: New Tech Doesn’t Solve Old Problems, Fact Checking Data (1/31) :: View in browser 👉 Take our new Generative AI for Marketers course! New Technology Doesn’t Solve Old Problems New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If you have […]
This data was originally featured in the January 17th, 2024 newsletter found here: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 Continuing from last week’s newsletter in which we introduced red teaming for large language models, this week let’s talk about inverting people, process, and platform. As a quick reminder, red teaming means trying […]
This content was originally featured in the January 10th, 2024 newsletter found here: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS Over winter break, I spent a lot of time reflecting and taking in information. Part of that was taking classes with the Peloton Community. If you don’t belong to the Peloton Community, you might see it […]
Read More… from Why should you join a professional community?
INBOX INSIGHTS: Make GA4 Work For You, Red Teaming Custom GPTs, Part 3 (1/24) :: View in browser 👉 Take our new Generative AI for Marketers course! How to Make Google Analytics 4 Work for You I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel […]
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