INBOX INSIGHTS: Build Your Digital Twin with Custom GPT, Marketing Job Market (11/15) :: View in browser ๐ Pre-Register for our new Generative AI for Marketers course! Build a Custom GPT Model Did you know you can now clone yourself? Well, sort of. Over the weekend, OpenAI rolled out the ability to create your own […]
Category: marketing
In-Ear Insights: Custom GPT & Software Development Best Practices
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Custom GPT setup, the pros and cons of using AI chatbots like ChatGPT to automate content creation, and best practices for training them effectively, such as the TrustInsights.ai 5P framework and the SDLC. [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from In-Ear Insights: Custom GPT & Software Development Best Practices
In-Ear Insights: Predictive Analytics, Productivity, and Management
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]
Read More… from In-Ear Insights: Predictive Analytics, Productivity, and Management
INBOX INSIGHTS, November 1, 2023: ChatGPT Survey Analysis, Root Cause Analysis
INBOX INSIGHTS: ChatGPT Survey Analysis, Root Cause Analysis (11/1) :: View in browser ๐ Please take our 1 question survey Using ChatGPT for Survey Analysis Last week we ran our quarterly 1 question survey. We asked, โIf you had money left over in your marketing budget this year, what would you spend it on?โ You […]
Read More… from INBOX INSIGHTS, November 1, 2023: ChatGPT Survey Analysis, Root Cause Analysis
In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the peculiar budget cuts that CMOs are making for 2024 marketing budgets and how it will impact marketing teams. We talk about the surprising reductions in spending for CRM, customer experience, and brand building. We analyze the disconnect between using AI […]
Read More… from In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets
INBOX INSIGHTS, October 18, 2023: Be Remarkably Human, Generative AI and YouTube Consumption
INBOX INSIGHTS: Be Remarkably Human, Generative AI and YouTube Consumption (10/18) :: View in browser ๐ Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Be Remarkably Human I was about to give some perspective on the Data Diaries post that Chris wrote for this […]
In-Ear Insights: Changing Your MarTech Stack
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to […]
Read More… from In-Ear Insights: Changing Your MarTech Stack
INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser ๐ Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask […]
Read More… from INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
Revisiting old marketing tactics and strategies
This data was originally featured in the September 20, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-20-2023-revisiting-marketing-tactics-and-strategies/. In the cold open, Katie recommended taking a new look at old marketing tactics and strategies, revisiting things that you havenโt looked at in a while. This is an excellent idea and one to do on a regular basis, perhaps quarterly. […]
Read More… from Revisiting old marketing tactics and strategies
In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal […]
Read More… from In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways
Newsletter
Podcast
