In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how large language models with perfect memory can assist with competitive analysis. They explain how these tools can quickly synthesize vast amounts of public data to provide insights into competitors’ offerings, differentiation, and performance. Katie and Chris note the importance of […]
Read More… from In-Ear Insights: How To Use Generative AI For Competitive Analysis
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes […]
Read More… from In-Ear Insights: Marketing AI Conference 2023 In Review
Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert ask the question: is ChatGPT getting dumber? They discuss findings that ChatGPT appears […]
INBOX INSIGHTS: Innovation Prerequisites, Twitter vs Threads (07/19):: View in browser ๐ We just added a new module to our Google Search Console course on generative AI and SEO. Go take it if you havenโt already! What We Get Wrong About Innovation โNever have a good conversation behind closed doors.โ Last week, someone on LinkedIn […]
Read More… from INBOX INSIGHTS, July 19, 2023: Innovation Prerequisites, Twitter vs Threads
Artificial intelligence (AI) is transforming businesses, including marketing agencies. To understand how AI will impact agency marketing, Brooke Sellas of the Marketing Agency Show recently spoke with Katie Robert, CEO of Trust Insights, on their podcast. Can’t see anything? Watch it on YouTube here. Katie has extensive experience helping companies implement AI and manage organizational […]
Read More… from The Role of AI in Agency Marketing: A Conversation with Katie Robbert
INBOX INSIGHTS: AI Efficiences Ripple Effects, ChatGPT Code Interpreter (07/12):: View in browser ๐ Got a Google Analytics 4 emergency? We can help. July 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how weโre doing, so please do take it each month! How likely are […]
Read More… from INBOX INSIGHTS: AI Efficiencies Ripple Effects, ChatGPT Code Interpreter
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with […]
INBOX INSIGHTS: Predicting When Not To Send Email, Substack Newsletters :: View in browser ๐ Got a Google Analytics 4 emergency? We can help. Using Predictive Forecasting to Not Send Email Did you know that in the United States, the week of July 4th is the worst week of the year to send email? We […]
The Netflix TV series Warrior Nun was cancelled on December 13, 2022. As with so many other shows and franchises, fans of the series took to social media to protest it – but the Warrior Nun fandom took a different approach. Rather than uncoordinated yelling, fans self-organized in what was one of the most interesting […]
Read More… from Data Science, Analytics, and AI Behind the Save Warrior Nun Campaign
INBOX INSIGHTS: Monthly Reporting Part 4, Common Crawl in AI (6/28) :: View in browser ๐ Until July 2, take 50% off our Google Analytics 4 course with discount code TENDAYSLEFT ๐ Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part 4: Performance Wow, youโve stuck […]
Read More… from INBOX INSIGHTS, June 28, 2023: Monthly Reporting Part 4, Common Crawl in AI
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