INBOX INSIGHTS: Starting Over, ChatGPT Apps (3/8) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! March 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are you […]
Read More… from INBOX INSIGHTS, March 8, 2023: Starting Over, ChatGPT Apps
In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. […]
INBOX INSIGHTS: Good and Bad Advice, Conventional Metrics (3/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! How to Tell Good Advice From Bad Advice People are willing to tell you want to do, whether you want to hear it or not. This means we often get a […]
Read More… from INBOX INSIGHTS, March 1, 2023: Good and Bad Advice, Conventional Metrics
In this week’s In-Ear Insights, Katie and Chris discuss how to set up a testing plan for measuring ChatGPT and whether it is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if […]
Read More… from In-Ear Insights: Measuring ChatGPT Performance
INBOX INSIGHTS: Personality Tests, Purchase Frequency Analysis (2/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! The Risks of a Personality Test Do you know yourself well enough to say what your personality type is? Maybe a better question is asking whether or not you’ve ever taken a […]
Read More… from INBOX INSIGHTS, February 22, 2023: Personality Tests, Purchase Frequency Analysis
In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]
INBOX INSIGHTS: What To Do When You’re Laid Off, PR and Journalists (2/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! What to Do When You’re Laid Off It’s no secret that companies are laying off staff left and right. As you read this, you may have been […]
In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]
Read More… from In-Ear Insights: Risks of Replicating Data Without Sources
INBOX INSIGHTS: Technical Continuity Planning, Twitter Scraping (2/8) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! February 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are […]
Read More… from INBOX INSIGHTS, February 9, 2023: Technical Continuity Planning, Twitter Scraping
In this week’s In-Ear Insights, Katie and Chris talk vendor and partner management, aka third party relationship management. What is it? How do you choose vendors and partners who fit your requirements best? How do you position yourself as the vendor of choice? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see […]
Read More… from In-Ear Insights: Third Party Relationship Management
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