INBOX INSIGHTS: B2B Influencer Marketing, ChatGPT Professional Development (5/3) :: View in browser 👉 59 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. May 2023 One Click […]
Category: marketing
In-Ear Insights: What Is B2B Influencer Marketing?
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is […]
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In-Ear Insights: What Is A Large Language Model?
In this week’s In-Ear Insights, Katie and Chris answer the big question that people are afraid to ask for fear of looking silly: what IS a large language model? Learn what an LLM is, why LLMs like GPT-4 can do what they do, and how to use them best. Tune in to learn more! [podcastsponsor] […]
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INBOX INSIGHTS, April 19, 2023: Understanding Technologists, Twitter Algorithm
INBOX INSIGHTS: Understanding Technologists, Twitter Algorithm (4/19) :: View in browser 👉 76 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 Understanding Your Technologist This week, I wanted to try an experiment. I’ve been working on content about the challenges non-technical managers will […]
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INBOX INSIGHTS, April 12, 2023: All About Generative AI
INBOX INSIGHTS: All About Generative AI (4/12) :: View in browser 👉 80 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 An overview of generative AI We’ve well established that of the two of us, Chris is the technologist and I am not. […]
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In-Ear Insights: What is Generative AI?
In this week’s In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft Copilot. They start by defining artificial intelligence and the three big categories within it: regression, classification, and generation. Generative AI makes things and allows people to […]
INBOX INSIGHTS, April 5, 2023: Marketing Mix Modeling
INBOX INSIGHTS: Marketing Mix Modeling (4/5) :: View in browser 👉 87 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 April 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so […]
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In-Ear Insights: What is Marketing Mix Modeling?
In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more! [podcastsponsor] Watch the video here: […]
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Avoid Buying Email Lists
In today’s digital landscape, email marketing remains one of the most effective ways to reach your target audience. However, building a high-quality email list can be a challenging and time-consuming process. Some marketers may be tempted to take shortcuts by buying or renting third-party email lists. But beware! This practice not only poses serious risks […]
In-Ear Insights: Practical Use Cases of ChatGPT
In this week’s In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the […]
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