This content was originally featured in the October 9th, 2024 newsletter found here: INBOX INSIGHTS, October 9, 2024: AI and Annual Planning, Economic Indicators Part 2 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building […]
Category: marketing
In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors […]
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Surviving End of Year Planning
This content was originally featured in the September 25th, 2024 newsletter found here: INBOX INSIGHTS, September 25, 2024: Surviving End of Year Planning, Measuring AI Brand Strength Do I Need to Be an AI Expert? The past few weeks, I’ve been talking about how to approach weaving AI into your end-of-year planning. And maybe you’re […]
INBOX INSIGHTS, October 23, 2024: Digging Deep Into Problems, Marketing Hiring Demand
INBOX INSIGHTS: Digging Deep Into Problems, Marketing Hiring Demand (10/23) :: View in browser 🎨 Grab our new free Generative AI for Image Generation Prompt Guide! Are We Digging Deep Enough Into Our Problems? Are we digging deep enough into our problems? The answer is no. But wait. What about the 5Ps? I’m using that […]
Overcoming AI Resistance
This content was originally featured in the September 18th, 2024 newsletter found here: INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in […]
In-Ear Insights: Generative AI for Conference Attendees
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to use […]
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Pro Tips for Events
This content was originally featured in the September 11th, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth Pro Tips for Attending and Speaking at an Event This week Trust Insights is on the road! It’s not just Chris; I’m also hitting the road. We’re speaking at MAICON in […]
INBOX INSIGHTS, October 9, 2024: AI and Annual Planning, Economic Indicators Part 2
INBOX INSIGHTS: AI and Annual Planning, Economic Indicators Part 2 (10/9) :: View in browser Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building a Data-Driven, AI-Powered Customer Journey Map Where Does AI Fit Into […]
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In-Ear Insights: Generative AI for Strategic Planning
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for strategic planning. You will learn how to leverage AI to translate data into actionable insights, overcoming the common struggle of understanding what to *do* with your marketing data. You’ll discover how to use AI to identify the […]
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AI Job Growth
This data was originally featured in the September 11, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth In this week’s Data Diaries, in celebration of the Marketing AI Conference, let’s take a look at a fascinating new dataset from the Center for Security and Emerging Technology at Georgetown […]