INBOX INSIGHTS, February 1, 2023: Business Continuity Planning, Twitter Algorithm

INBOX INSIGHTS: Business Continuity Planning, Twitter Algorithm (2/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Business Continuity Planning Do you have a business continuity plan? If you work at a larger organization, chances are you do. If you work at an organization that handles sensitive data, chances […]

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OBSTACLES TO BECOMING DATA-DRIVEN

In-Ear Insights: Obstacles to Becoming Data-Driven

In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]

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MOTIVATION, MOMENTUM, AND MANAGEMENT

In-Ear Insights: Motivation, Momentum, and Management

In this week’s In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don’t have the budget or resources for tangible retention methods? Tune in to learn motivation tips! […]

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12 Days of Data 2022 Day 11: Social Media Barometer

12 Days of Data 2022 Day 11: Social Media Barometer

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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Content Creator Monetization Platforms

12 Days of Data 2022 Day 10: Content Creator Monetization Platforms

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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2022 YEAR IN REVIEW

{PODCAST} In-Ear Insights: 2022 Year In Review

In this week’s In-Ear Insights, Katie and Chris look back at the year that was. We looked at the impact of Twitter’s change in leadership and Google’s announcement that Universal Analytics is being discontinued. We also discussed the rise and fall of NFTs, Bitcoin and Web 3.0 technologies. We discussed the need to find a […]

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Engagement on TikTok

12 Days of Data 2022 Day 8: Engagement on TikTok

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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overused words in press releases

12 Days of Data 2022 Day 7: Most (Over)used Words in Press Releases

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2022 Day 5: Top News of 2022

12 Days of Data 2022 Day 5: Top News of 2022

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2022 Day 3: Instagram for Influencers

12 Days of Data 2022 Day 3: Instagram for Influencers

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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