In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]
Category: marketing
INBOX INSIGHTS, February 15, 2023: What To Do When You’re Laid Off, PR and Journalists
INBOX INSIGHTS: What To Do When You’re Laid Off, PR and Journalists (2/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! What to Do When You’re Laid Off It’s no secret that companies are laying off staff left and right. As you read this, you may have been […]
In-Ear Insights: Risks of Replicating Data Without Sources
In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]
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INBOX INSIGHTS, February 9, 2023: Technical Continuity Planning, Twitter Scraping
INBOX INSIGHTS: Technical Continuity Planning, Twitter Scraping (2/8) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! February 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are […]
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In-Ear Insights: Third Party Relationship Management
In this week’s In-Ear Insights, Katie and Chris talk vendor and partner management, aka third party relationship management. What is it? How do you choose vendors and partners who fit your requirements best? How do you position yourself as the vendor of choice? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see […]
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INBOX INSIGHTS, February 1, 2023: Business Continuity Planning, Twitter Algorithm
INBOX INSIGHTS: Business Continuity Planning, Twitter Algorithm (2/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Business Continuity Planning Do you have a business continuity plan? If you work at a larger organization, chances are you do. If you work at an organization that handles sensitive data, chances […]
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In-Ear Insights: Obstacles to Becoming Data-Driven
In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]
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In-Ear Insights: Motivation, Momentum, and Management
In this week’s In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don’t have the budget or resources for tangible retention methods? Tune in to learn motivation tips! […]
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12 Days of Data 2022 Day 11: Social Media Barometer
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
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12 Days of Data 2022 Day 10: Content Creator Monetization Platforms
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
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