marketing Archives - Page 23 of 44 - Trust Insights Marketing Analytics Consulting

What skills should a Marketing Manager have?

Posted on October 24, 2022 by Katie Robbert

When you’re in the role of Marketing Manager, you have a lot of things that you’re responsible for. Let’s dig in: A Marketing Manager needs to know about Marketing Planning You need to have a plan. That’s always step number one. You can use the 5Ps to kick off your planning exercise. Purpose: What problem […]

{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways

Posted on by Christopher Penn

In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]

{PODCAST} In-Ear Insights: Go To Market Strategy

Posted on October 12, 2022 by Christopher Penn

In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]

AI and Copyright Law: How Copyright Applies to AI-Generated Content

Posted on October 8, 2022 by Christopher Penn

In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]

{PODCAST} In-Ear Insights: What is Data-Driven Marketing?

Posted on September 28, 2022 by Christopher Penn

In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]

{PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics

Posted on by Christopher Penn

In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. [podcastsponsor] Watch the video here: Can’t see anything? […]

{PODCAST} In-Ear Insights: Do You Need Ego To Be Successful?

Posted on September 7, 2022 by Christopher Penn

In this episode, Katie and Chris tackle a question from a recent conference. An agency CEO asked whether or not a leader needed ego to be successful, particularly when they observed their competitors being bold and brash and also being more successful. Dig into our answers and find out whether ego is a help or […]

Category: marketing