marketing Archives - Page 26 of 44 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Challenging Marketing Best Practices

Posted on April 20, 2022 by Christopher Penn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices […]

Marketing Checklist

Posted on March 31, 2022 by Katie Robbert

I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt from shoveling, making typing a challenge for the next few days. So I’ll keep it short this week and let you get back to your regular programming. We’re one month into 2022 […]

What’s Going On With Google Analytics 4 And Universal Analytics?

Posted on March 17, 2022 by Christopher Penn

Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]

{PODCAST} In-Ear Insights: Content Marketing Strategy

Posted on February 2, 2022 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. […]

{PODCAST} In-Ear Insights: Affiliate Marketing Overview

Posted on January 19, 2022 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! [podcastsponsor] Watch the video here: […]

Getting started with marketing measurement

Posted on January 13, 2022 by Katie Robbert

This past weekend I was lucky enough to catch up with a friend I hadn’t seen in over four years. We decided to keep it safe and distanced and go hiking. It also meant I got to meet her super cute puppy! While we were talking through all the things that have happened over the […]

{PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy

Posted on November 3, 2021 by Christopher Penn

In this week’s In-Ear Insights, we answer a question from Janine about budgeting for a marketing strategy. She asked at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to […]

Category: marketing