In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up and you have conflicting results? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were […]
Read More… from {PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics
This data was originally featured in the December 2, 2020 newsletter found here: https://www.trustinsights.ai/blog/2020/12/in-the-headlights-december-2-2020-your-2021-marketing-challenges-viewthrough-conversions-dashboards/ In this week’s Rear View mirror, we’re taking a look at the marketing jobs environment. We’ve been tracking and posting jobs in our newsletter every week since the beginning of the pandemic; what have we seen for more senior marketing jobs […]
In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out […]
Read More… from {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content
INBOX INSIGHTS: Consistency, Data-Driven Content Curation, Quitting Facebook (10/6) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Consistency is Key to Good Data Health Last week I restarted my strength training. You know what? It sucks to start over. […]
INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and […]
In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about after action reviews, lessons for professional development, and how personal branding can apply to your marketing. Tune […]
Read More… from {PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons
INBOX INSIGHTS: Research Tools, Slack and Discord, Thumbstopping Content (9/15) Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Tools for Researching Content I love sleep. I do it poorly and don’t get enough of it. So why would I stay up way later than I needed […]
In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out how to create thumbstopping content marketing! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]
Read More… from {PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Read More… from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
It’s pumpkin spice season again, and nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and see what’s new this year. Pumpkin Spice Search Interest First, let’s look at the trend itself. Using a basket of search terms such as pumpkin spice, pumpkin spice latte, pumpkin spice […]
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