In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very […]
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12 Days of Data 2020, Day 7: Media Landscape Health Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we can […]
Read More… from 12 Days of Data 2020, Day 7: Media Landscape Health
12 Days of Data 2020, Day 6: Press Release Top Level Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
Read More… from 12 Days of Data 2020, Day 6: Press Release Top Level Statistics
12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
Read More… from 12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases
12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
Read More… from 12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics
12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
Read More… from 12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics
In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: 2021 Marketing Challenges
In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]
Read More… from {PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis
In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange [podcastsponsor] Watch the video […]
Read More… from {PODCAST} In-Ear Insights: 2021 Marketing Trends
In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure if there’s formal thought around this: […]
Read More… from {PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps
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