With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. What are the top 5 problems in taking events virtual? As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m […]
In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and could we be doing something different and better with it? Find […]
Read More… from {PODCAST} In-Ear Insights: The Sorry State of Advertising
In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question, and the answer is recycling and upcycling […]
In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]
Read More… from {PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting
In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]
Read More… from {PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares
Right now, forecasting and predicting anything further out than a few weeks is a fool’s errand for the most part. Here’s just a sample of what’s currently in play that could severely disrupt any marketing/business forecast: The pandemic, still in its early stages Those afflicted by long-term health consequences from the pandemic, about 20% of […]
What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. [podcastsponsor] Watch the video here: Listen to […]
Read More… from {PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
We’ve all heard it before: “It’s great exposure”, and its many variants. These requests come from fellow marketers asking for us to participate in something – speaking at a conference, writing a guest blog post, appearing on a podcast, and inevitably, the “exposure” is in lieu of a more tangible form of compensation. For some, […]
Read More… from Should You Do Marketing Activities for Exposure?
In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph.D.? Do you need to spend a year […]
Read More… from {PODCAST} In-Ear Insights: Math Skills for Marketing Analytics
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