Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]
Read More… from Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing potential customers. The promises of inbound marketing were lower costs and better quality customers, because […]
In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Learn more […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Jay Baer
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You’ll learn some of his favorite tips, how to think about your […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Mitch Joel
I love cleaning. I do. Transforming something that is messy and unorganized into something that makes sense makes me incredibly happen. Finding order in the chaos. I find that aside from working out, it is the activity that really helps me clear my mind and problem solve. When I was younger I would clean with […]
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]
Read More… from {PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics
This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now“. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs you’ve held, and then tag 5 people: These tag memes at first […]
Read More… from The Importance of Tag Memes for Understanding Social Networks
In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit and some key proof points for your product marketing. [podcastsponsor] Listen […]
Read More… from {PODCAST} In-Ear Insights: Finding Product Market Fit
How many people watch Instagram stories daily? Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format […]
Read More… from How Many People Watch Instagram Stories Daily? The Latest Research
In this episode of In-Ear Insights, you’ll enjoy the Data Science 101 session at Social Media Marketing World given by Chris. An off-the-books speaker meetup talk, this is the first time this content has been shown publicly, and due to A/V issues, the slides were hand draw and can be found below. Enjoy the workshop! […]
Read More… from {PODCAST} In-Ear Insights: Data Science 101 at #SMMW20
Newsletter
Podcast
