Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]
Read More… from Instagram TV: The Latest Research into 2020 IGTV Stats
In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company culture. How can you avoid pitfalls and blind spots? How do you manage AI and machine […]
Read More… from {PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]
Read More… from Business Analytics 101: How To Monitor Business Trends
Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started when the first store was invented, when a merchant was shouting out his wares to the passers-by. Marketing has functioned without data analysis capabilities for a very […]
Read More… from Marketing Insights Q&A: Marketing without Data
In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you’re not careful and […]
Read More… from {PODCAST} In-Ear Insights: Good and Bad Surveys
With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. What are the top 5 problems in taking events virtual? As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m […]
In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and could we be doing something different and better with it? Find […]
Read More… from {PODCAST} In-Ear Insights: The Sorry State of Advertising
In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, โwell, what if I donโt have access to sophisticated AI tools to generate content at scale? How can I compete?โ. This is a perfectly valid question, and the answer is recycling and upcycling […]
In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]
Read More… from {PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting
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