In this episode of In-Ear Insights, Katie and Chris talk about email marketing strategy as it relates to growing your list – and keeping the names you have. How do you grow your list? How do you recover email addresses that have gone bad? What makes an email newsletter valuable? How long should your subscription […]
Read More… from {PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Most […]
Read More… from 12 Days of Data, Day 7: 10+ Most (Over)Used Words in Press Releases
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. YouTube […]
As part of the year end season, we’re taking a fresh look at our data from all of 2019 over the next 12 days as part of our 12 Days of Data. Can’t see anything? Watch it on YouTube here. If you’ve been wondering how much content has been republished this year, or what the […]
In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how do you turn all the data into a cohesive picture – and how […]
Read More… from {PODCAST} In-Ear Insights: Social Media Competitive Research
In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? […]
Read More… from {PODCAST} In-Ear Insights: The Marketing Mailbag
In this episode of In-Ear Insights, listen to the full audio from our Social Networks 2020 webinar, covering what social media platforms you need to focus on in 2020 and what your overall content strategy should look like. This webinar was hosted in partnership with Talkwalker, and features Trust Insights cofounder Christopher Penn and Talkwalker’s […]
Read More… from {PODCAST} In-Ear Insights: Social Networks 2020 Webinar
In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. [podcastsponsor] Listen to the audio here: Download the MP3 audio […]
Read More… from {PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT
In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]
Read More… from {PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B
On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s dig into what this all means. What Is BERT? BERT is a massive language model that […]
Read More… from AI and SEO in the Post-BERT World: What Marketers Need to Know
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