You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer To see traffic […]
Read More… from Marketing Analytics, Data Science and Leadership – June 10, 2019 Week In Review
Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]
Read More… from Fun with Forecasting: Cheese of the Week Predictive Analytics
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. {PODCAST} In-Ear Insights: Uses of AI in Direct Marketing via @trustinsights The important thing is […]
Read More… from Marketing Analytics, Data Science and Leadership – June 3, 2019 Week In Review
Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here: https://www.marketingprofs.com/podcasts/2019/41117/when-and-how-to-use-marketing-automation-katie-robbert-on-marketing-smarts-podcast From the podcast: You don’t have to learn code to use automation, but you […]
Read More… from When (and how) to use automation in your marketing via MarketingProfs
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google rolling out mobile search redesign with black Ad label, favicons for organic results via […]
Read More… from Marketing Analytics, Data Science and Leadership – May 27, 2019 Week In Review
I recently had an experience where my family was unceremoniously asked to stop patronizing a business. Why? There were issues with the staff and the staff no longer wanted to deal with customers that fit a specific profile. We were one of many clients that were asked to stop coming. (I know that’s super vague […]
Read More… from Brand Reputation – When office politics hurt your business
In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices […]
Read More… from {PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Research Your Competitors Facebook Ads via @smexaminer Airtable (with free and paid […]
Read More… from Marketing Analytics, Data Science and Leadership – May 20, 2019 Week In Review
Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to create readable content at scale. Can’t see anything? Watch it on YouTube here. […]
Read More… from 5 Ways AI is Changing Marketing: NEDMA 2019 Keynote
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google Ads Reports Can Now Be Downloaded in Sheets Pros & Cons via @siliconvallaeys Ads […]
Read More… from Marketing Analytics, Data Science and Leadership – May 13, 2019 Week In Review
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