Are you using your demographic data 4

Fighting Dark Data with CEO Katie Robbert

What is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. […]

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Are you using your demographic data 5

How Machine Learning Fixed LinkedIn Share Counts

On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares.  The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]

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IBM THINK 2018: THINK About Your Personal Brand

I had the pleasure and privilege to speak at IBM THINK 2018 at THINK Academy about building a personal brand. In this 30-minute talk, I review: The five elements of a personal brand The four pillars of your brand voice The four types of video to record The 7-part content atomization process* The four-part content […]

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Welcome to Trust Insights

You can collect data with just about everything you do these days, from how many steps you take to how many glasses of water you consume. Companies big and small have followed suit and collect data at every turn, on every interaction and every click. The problem is that unless they are all captured in […]

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