newsletter Archives - Trust Insights Marketing Analytics Consulting

INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI

Posted on April 16, 2025 by Christopher Penn

INBOX INSIGHTS: AI Integration Strategy Part 2, Survivorship Bias in AI (2025-04-16) :: View in browser Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here. Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a […]

INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks

Posted on April 9, 2025 by Christopher Penn

INBOX INSIGHTS: AI Integration Strategy Part 1, AI Prompting Frameworks (2025-04-09) :: View in browser Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk […]

INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability

Posted on April 2, 2025 by Christopher Penn

INBOX INSIGHTS: Failing Up, AI Stability vs. Capability (2025-04-02) :: View in browser Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter Click/tap to see the video on YouTube Why Failing Up is a Business Liability in the AI Era We’ve all been there. You’re sitting in yet another meeting […]

INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation

Posted on March 26, 2025 by Christopher Penn

INBOX INSIGHTS: Change Management in AI and SEO, Content Translation (2025-03-26) :: View in browser Pre-order our new course, Generative AI Use Cases for Marketers! Change Management: Navigating SEO for AI I’ve been thinking a lot about the shift happening in SEO lately. We’re no longer just optimizing for Google’s algorithms and human readers […]

INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News

Posted on March 19, 2025 by Christopher Penn

INBOX INSIGHTS: Data Governance, Managing AI News (2025-03-19) :: View in browser Pre-order our new course, Generative AI Use Cases for Marketers! Data Governance: The Step You Can’t Skip Picture this: Your demand gen team had just finished designing what you thought was the perfect ABM campaign. You’ve spent weeks aligning with sales on […]

INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking

Posted on March 12, 2025 by Christopher Penn

INBOX INSIGHTS: Foundations in AI, AI Model Benchmarking (2025-03-12) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]

INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting

Posted on March 5, 2025 by Christopher Penn

INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting (2025-03-05) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, […]

INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand

Posted on February 26, 2025 by Christopher Penn

INBOX INSIGHTS: Reviews, Marketing Job Demand (2025-02-26) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting too […]

INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats

Posted on February 19, 2025 by Christopher Penn

INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]

INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories

Posted on February 12, 2025 by Christopher Penn

INBOX INSIGHTS: Why You Need a Skills Matrix, Skills Inventories (2025-02-12) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that about […]

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