newsletter Archives - Trust Insights Marketing Analytics Consulting

INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News

Posted on March 19, 2025 by Christopher Penn

INBOX INSIGHTS: Data Governance, Managing AI News (2025-03-19) :: View in browser Pre-order our new course, Generative AI Use Cases for Marketers! Data Governance: The Step You Can’t Skip Picture this: Your demand gen team had just finished designing what you thought was the perfect ABM campaign. You’ve spent weeks aligning with sales on […]

INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking

Posted on March 12, 2025 by Christopher Penn

INBOX INSIGHTS: Foundations in AI, AI Model Benchmarking (2025-03-12) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]

INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting

Posted on March 5, 2025 by Christopher Penn

INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting (2025-03-05) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, […]

INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand

Posted on February 26, 2025 by Christopher Penn

INBOX INSIGHTS: Reviews, Marketing Job Demand (2025-02-26) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting too […]

INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats

Posted on February 19, 2025 by Christopher Penn

INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]

INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories

Posted on February 12, 2025 by Christopher Penn

INBOX INSIGHTS: Why You Need a Skills Matrix, Skills Inventories (2025-02-12) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that about […]

INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data

Posted on February 5, 2025 by Christopher Penn

INBOX INSIGHTS: Finding Clarity, Dealing with Missing Data (2025-02-05) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are struggling […]

INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps

Posted on January 29, 2025 by Christopher Penn

INBOX INSIGHTS: Prioritizing People, AI Models vs Apps (2025-01-29) :: View in browser Pre-register for our new course, Mastering Prompt Engineering for Marketers! Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]

INBOX INSIGHTS, January 22, 2025: Best Practices for Building and Measuring Trust

Posted on January 22, 2025 by Christopher Penn

INBOX INSIGHTS: Best Practices for Building and Measuring Trust (2025-01-22) :: View in browser Pre-register for our new course, Mastering Prompt Engineering for Marketers! Best Practices for Building Trust Given the ups and downs of this week, this year, this decade, I figured it would be a good time to revisit trust building. Chris […]

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