INBOX INSIGHTS: A/B Testing Failures, Instagram Engagement, Aptitude in Hiring (8/3) :: View in browser Take our new Google Analytics 4 for Marketers Course » What Happens When Your A/B Test Doesn’t Give You the Answer? This may or may not come as surprise, but I am never satisfied with things if they are static. […]
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INBOX INSIGHTS, July 27, 2022: Niche Content, Accessibility, Big Data Analytics
INBOX INSIGHTS: Niche Content, Accessibility, Big Data Analytics (7/27) :: View in browser Take our new Google Analytics 4 for Marketers Course » Niche Content for the Customer Journey Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for […]
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INBOX INSIGHTS, July 20, 2022: Behind Buzzwords, Bing vs. Google, Measurement Strategy
INBOX INSIGHTS: Behind Buzzwords, Bing vs. Google, Measurement Strategy (7/20) :: View in browser Take our new Google Analytics 4 for Marketers Course » What Lives Underneath Buzzwords? This morning I saw someone on Twitter mention “digital transformation” and it struck me that it’s been a while since I’ve seen the term used. It is one […]
INBOX INSIGHTS July 13, 2022: SEO and Research, Missing Keywords, Diminishing Returns
INBOX INSIGHTS: SEO and Research, Missing Keywords, Diminishing Returns (7/13) :: View in browser Take our new Google Analytics 4 for Marketers Course » Ditch Your SEO Tools for Once This week, we’ve been talking about our own internal SEO strategy and where we’re running into roadblocks. We’ve exhausted our keyword lists and we’re written […]
INBOX INSIGHTS, July 7, 2022: Outdated Plans, Personal Branding, Content Marketing Analytics
INBOX INSIGHTS: Outdated Plans, Personal Branding, Content Marketing Analytics (7/6) :: View in browser Take our new Google Analytics 4 for Marketers Course » Outdated Plans in a Modern World I saw something floating around the internet last week about how the Constitution, written over 200 years ago, was written by men who didn’t believe […]
INBOX INSIGHTS, June 29, 2022: How About Some Good News, Personal Brand, Quantified Self
INBOX INSIGHTS: How About Some Good News, Personal Brand, Quantified Self (6/29) :: View in browser Take our new Google Analytics 4 for Marketers Course » And Now for Some Good News… Regardless of your opinions of the current state of the United States, I’m confident that we can agree on something. We’re all experiencing […]
INBOX INSIGHTS, June 22, 2022: Asking Better Interview Questions, Recession or No Recession
INBOX INSIGHTS: Asking Better Interview Questions, Recession or No Recession (6/22) :: View in browser Take our new Google Analytics 4 for Marketers Course » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]
INBOX INSIGHTS, June 15, 2022: Tips for Hiring Managers, The Great Reshuffling, Professional Certifications
INBOX INSIGHTS: Tips for Hiring Managers, The Great Reshuffling, Professional Certifications (6/15) :: View in browser Take our new Google Analytics 4 for Marketers Course » Pro Tip for Hiring Managers First, we had The Great Resignation. Now we have The Great Reshuffling. All to say that the pandemic has been a catalyst for many […]
INBOX INSIGHTS, June 8, 2022: Commuting, RTO, Carbon Impact
INBOX INSIGHTS: Commuting, RTO, Carbon Impact (6/8) :: View in browser Take our new Google Analytics 4 for Marketers Course » Out of Touch Employers If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employee must work a minimum of 40 hours a week, […]
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INBOX INSIGHTS, June 1, 2022: Google Analytics 4 Course, Metrics Going the Wrong Way, Analytics as a Mirror
INBOX INSIGHTS: Google Analytics 4 Course, Metrics Going the Wrong Way, Analytics as a Mirror (6/1) :: View in browser Take our new Google Analytics 4 for Marketers Course » Did you hear? We just launched our Google Analytics 4 course! You probably got our sales email yesterday. But here I am talking about it […]
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