Google Search Console Introduction, Elastic Demand, Google Mobility Index Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Elastic and Inelastic Demand One of the aspects of the pandemic that we don’t consider enough as marketers is whether our demand is elastic or inelastic. First, let’s define […]
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INBOX INSIGHTS, May 26, 2021: Google Analytics Goals, Marketing Technology QA, Salary Survey
Google Analytics Goals, Marketing Technology QA, Salary Survey Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How To Set Goals in Google Analytics 3 Compatible with Google Analytics 4 A common complaint we’ve heard about Google Analytics 4 is how very different it is to Google […]
INBOX INSIGHTS, May 19, 2021: Attribution Model, Google Analytics, Benchmarking
Attribution Model, Google Analytics, Benchmarking Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Multiyear Attribution Modeling In a recent talk we gave at the MarketingProfs B2B Forum, Jorge asked, “How do you best attribute marketing spend when you have a multiple year sale horizon? I use […]
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INBOX INSIGHTS, May 12, 2021: UTM Tracking Tutorial, Lead Gen Scams, Podcast Marketing
UTM Tracking Tutorial, Lead Gen Scams, Podcast Marketing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » UTM Tracking Codes Training One of the questions we’re asked on a regular and frequent basis is to explain how companies should be thinking about and implementing UTM tracking codes. […]
INBOX INSIGHTS, May 5, 2021: Attribution Models, Third Party Data, Predictive Analytics
Attribution Models, Third Party Data, Predictive Analytics Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How Important is Attribution Modeling? One of the questions we’re asked most often is about how to build effective attribution models. What’s the best model type? What kind of model should […]
INBOX INSIGHTS, April 28, 2021: Influencer Data in Action, Process Change Management, Facebook Brand Engagement
Influencer Data in Action, Process Change Management, Facebook Brand Engagement Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Case Study: Using Influencer Identification Data One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if […]
INBOX INSIGHTS, April 21, 2021: Data Impartiality, Tech Change Management, SaaS Content Republishing
Data Impartiality, Tech Change Management, SaaS Content Republishing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Impartiality in Marketing Data I’ve been reading through The McKinsey Way, Ethan Raisel’s 1999 business book about the eponymous consulting firm, and in one chapter, Raisel talks about how McKinsey […]
INBOX INSIGHTS, April 14, 2021: Marketing Tech Stack Woes, Change Management, Sales Funnels
Marketing Tech Stack Woes, Change Management, Sales Funnels Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Finding the Needle in the Tech Stack I had a chat with a friend earlier this week who said they had a client that needed more leads. Leads were down. […]
INBOX INSIGHTS, April 7, 2021: How To Know What to Optimize and Promote
How To Know What to Optimize and Promote Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » How To Know What to Optimize and Promote One of the things I see marketers do most wrong, especially when it comes to SEO and social media content sharing, is behave randomly. […]
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INBOX INSIGHTS, March 31, 2021: In The Headlights is now INBOX INSIGHTS, the Trust Insights Newsletter
In The Headlights is now INBOX INSIGHTS, the Trust Insights Newsletter Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » In the Headlights is now INBOX INSIGHTS It’s time for some spring cleaning, and we’re putting away the newsletter we’ve been writing for the past three years. In the […]
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