Facebook engagement post-election, dashboards, data-driven marketing Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > How fluent do you need to be in advanced technologies like artificial intelligence, machine learning, neural networks, and data science? It seems not a day goes by when a new, state-of-the-art capability […]
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In The Headlights, November 4, 2020: Statistics 101, Instagram TV Stats, Content Curation
Statistics 101, Instagram TV Stats, Content Curation Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Every four years, the United States of America gets another big lesson in statistics. In 2000, it was a lesson on data quality. In 2016, it was a lesson in learning […]
In The Headlights: October 28, 2020: Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking
Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Let’s talk Google Analytics 4 philosophy. One of the biggest mind shifts to make about it is that it’s no longer a reporting tool. Google Analytics 3 (aka […]
In The Headlights, October 21, 2020: Google Analytics 4, Data Processing, Personal Brand MarTech
Google Analytics 4, Data Processing, Personal Brand MarTech Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > In our Analytics for Marketers Slack group, Jon asked an interesting question: in the analytics lifecycle, I don’t feel like I’m doing much data processing. Can you expand on […]
In The Headlights, October 14, 2020: Virtual vs. real world events, corner pieces, video SEO
Virtual vs. real world events, corner pieces, video SEO Miss our Agorapulse Summit session on how to power up your LinkedIn profile? See it again (or for the first time) here > What’s your corner piece? One of the things lots of folks have been doing during the pandemic is jigsaw puzzles, something to pass the […]
In The Headlights: October 7, 2020 Issue
[oldnews] MarTech strategy, Core Web Vitals, content republishing Welcome, Agorapulse Summit friends! Want a replay of our Agorapulse LinkedIn session? See it again (or for the first time) here > There are two general schools of thought when it comes to marketing technology: best-in-class and all-in-one. Which school you pursue in your marketing technology stack […]
In The Headlights: September 30, 2020 Issue
[oldnews] Regram effectiveness, survey fails, rapid response marketing, email deliverability Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, a fellow marketer pitched me on a survey. This is a fairly regular occurrence, and I asked my regular questions. Can you send me an […]
In The Headlights: September 23, 2020 Issue
[oldnews] Instagram brand engagement by type, new live show, value of analytics? Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, we’ve got an announcement – a brand new show: So What? The Marketing Analytics and Insights Live show. What, another live show? Yes. […]
In The Headlights: September 16, 2020 Issue
[oldnews] Are you testing enough, bad surveys, overused words… Can you help answer one question about livestreamed video? Thanks – it’ll take 60 seconds or less > Are you testing enough? No, not a direct reference to the big picture events happening in the world, but specific to your marketing. Are you testing all your […]
In The Headlights: September 9, 2020 Issue
[oldnews] Instagram brand data, real-time analytics for content marketing, planning for 2021 Learn how machine learning can boost your content marketing > How do you create impactful content when predictive analytics simply isn’t working? Switch to near real-time analytics. In the days before the pandemic, we could rely on predictive analytics to understand search trends, […]
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