[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Can you measure too much? On a recent LinkedIn conversation, a colleague was positing that you can measure too much, do too much analysis, and fail to take action. That’s absolutely true; measuring the wrong things is a waste […]
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In The Headlights: August 26, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Predictive analytics can’t predict right now. That seems like a strange admission for a company where predictive analytics is a core service for clients, but it’s also the stark truth. Right now, any kind of time-series forecasting is highly […]
In the Headlights: August 19, 2020 Issue
[oldnews] Learn the 2020 State of Search Marketing from Directive Consulting in a new, free report » Test every assumption. We are living in (choose your favorite adjective) times, and with great uncertainty comes the necessity to re-prove past assumptions. Over the past week, I’ve been doing some housekeeping on my personal website, and one […]
In the Headlights: August 12, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! I was browsing the virtual vendor hall at this week’s ContentTech Summit after one of the vendor representatives asked attendees why they weren’t more engaged in the “Solutions Hub”. At real-world trade shows, I’ll be honest – I check […]
In the Headlights: August 5, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! What does it mean to be data-driven? We define it simply: use data as the primary factor in making decisions. This is why being data-driven is so difficult. Many companies – many people – struggle with one or both […]
In the Headlights: July 29, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! What happened in the pauses? One of the silver linings of the pandemic is that scientists around the world have had rare opportunities to study ecosystems and nature while humanity took a breather. From dolphins swimming in the canals […]
In the Headlights: July 22, 2020 Issue
[oldnews] Learn how predictive analytics impacts the customer experience in this talk from the MarketingProfs Friday Forum with Katie Robbert! Many people (mostly motivational folks) enjoy taking the wind out of the sails of those who advocate for best practices, with quotes like “You can either read the case study or be the case study!” […]
In the Headlights: July 15, 2020 Issue
[oldnews] Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Paracelsus once said, “the dose makes the poison”. When it comes to the difference between medicine and poison, sometimes it doesn’t take much to cross that line. The challenge is, where’s the line? The […]
In the Headlights: July 8, 2020 Issue
[oldnews] Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Influencer marketing can be challenging. Influencers tend to be expensive, their results can be all over the map, and proving returns on investment remains problematic for all but the most well-measured campaigns. Yet, in […]
In the Headlights: July 1, 2020 Issue
[oldnews] Would you please take less than 20 seconds to take our 2-question survey on your confidence level with Google Analytics? Thank you! In the Content Marketing Institute’s Slack yesterday, moderator Jeremy Bednarski asked, “What are your marketing predictions for the second half of 2020?” Right now, forecasting and predicting anything further out than a […]
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