[oldnews] Did you miss our AI in Content Marketing webinar on natural language processing? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how content marketing will be changing forever! What’s your backup analytics plan? At this week’s Apple Worldwide Developer Conference, one of the revelations shown […]
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In the Headlights: June 17, 2020 Issue
[oldnews] Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! When was the last time you documented the gotchas of your data sources? This past week, a friend reached out and […]
In the Headlights: June 10, 2020 Issue
[oldnews] Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! In a period of time when pretty much everything is polarized, one of the most important things you can do for […]
In the Headlights: June 3, 2020 Issue
[oldnews] The world is on fire. The most common sentiment that I see is “I don’t know what to say” and “I don’t know how to support” – well that and “you’re doing it wrong”. There are a lot of people telling us how to feel, what we’re saying is incorrect, or not enough. We […]
In the Headlights: May 27, 2020 Issue
[oldnews] Did you miss last week’s webinar on social media audience trends in the pandemic? Catch the replay here > How do you define a KPI? I ask this question often in my keynotes about analytics, and inevitably, I hear a mixed bag of responses. “Important metrics”, “business goals”, and an assortment of other defitions […]
In the Headlights: May 20, 2020 Issue
Did you miss yesterday’s webinar on social media audience trends in the pandemic? Catch the replay here > One of the most interesting questions asked during yesterday’s webinar was how to market an industry that is basically shut down, such as travel. Our answer was straightforward: you keep demand active. In terms of supply and […]
In the Headlights: May 13, 2020 Issue
A special announcement this week. We’re excited to share with you our latest research, in collaboration with our colleagues at Talkwalker: Social Media Audience Trends During The Pandemic. In this paper, you’ll learn which social media networks grew the most in the early weeks of the pandemic, which networks are holding onto their audiences, and […]
In the Headlights: May 6, 2020 Issue
Did you miss our 5 Applications of AI at CMC 2020? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how marketing is using AI today! Here’s a straightforward marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your […]
In the Headlights: April 29, 2020 Issue
Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! What do you know? When it comes to marketing analytics, there are four stages of knowing your data. You know what you […]
In the Headlights: April 22, 2020 Issue
Welcome, Agorapulse Summit friends! If you missed our Agorapulse Summit session, or want to watch it again, you can download it here. Optimization. More juice for the squeeze. Biggest bang for the buck. We hear these business cliches all the time, but we’re not really doing them, at least when it comes to content marketing. […]
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