Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Paracelsus once said, “the dose makes the poison”. When it comes to the difference between medicine and poison, sometimes it doesn’t take much to cross that line. The challenge is, where’s the line? The same […]
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In the Headlights: April 8, 2020 Issue
The reality of the current crisis is that companies like ours can offer relatively little benefit for fighting the cause of the crisis – disease. We’re not a biotech, or even a bioinformatics company. We’re a marketing analytics consulting company. Other than making donations and adhering to the guidelines set down by public health officials, […]
In the Headlights: April 1, 2020 Issue
No April Fool’s jokes this year. What is normal? As we work through this black swan event, you’ve doubtlessly heard reference to “the new normal”. What does that mean? Normal derives from norma in Latin, a carpenter’s square, and means something expected, usual, or standard. One of the challenges we’ll all have in the weeks […]
In The Headlights: March 25, 2020 Issue
“When all succour seems to be lost, Heaven unexpectedly presents the silver lining oſ a sable cloud to the virtuous.” – Thomas Warton Looking for that silver lining? In the current crisis, many people are proving what we instinctively want to believe about ourselves, which is that we are fundamentally good. From artists and musicians […]
In The Headlights: March 18, 2020 Issue
Miss our session on social media ROI at Social Media Marketing World? Watch the replay here > It’s often comforting to keep consistency in times of uncertainty. We hope that our business as usual approach (with our usual humor thrown in for good measure) will provide that to you… and prepare us to come out […]
In The Headlights: March 11, 2020 Issue
Miss our session on social media ROI at Social Media Marketing World last week? Watch the replay here > Let’s talk about ordered effects for a moment. One of the skills that sets apart thought leaders from regular leaders is the ability to use ordered effects, to foresee the consequences of decisions beyond the immediate […]
In The Headlights: March 4, 2020 Issue
Miss our session on social media ROI at Social Media Marketing World this week? Watch the replay here > Last week, Chris talked about how one of my favorite planning techniques is scenario-based. He’s right – I love scenarios because they force you to think outside of the boundaries. The next step is to figure […]
In The Headlights: February 26, 2020 Issue
Get your analytics in shape at the Trust Insights Analytics Bootcamp, May 11 in NYC. Learn how to build a data-driven customer journey, use predictive analytics, and data science 101 for marketers. Learn more here > What are your three plans? In many conversations about planning, Katie and I often talk about the different types […]
In The Headlights: February 19, 2020 Issue
Got a question for you, a 1-question survey. Can you take 20 seconds to answer just this one question about email newsletters? Thank you! On a recent webinar, I was walking through the basics of how to get started in marketing data science, and the top question, the most frequent question I received was, “What […]
In The Headlights: February 12, 2020 Issue
When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What is social media? This seems like a ridiculous question on its face, doesn’t […]
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