Got this newsletter from a friend/colleague? Get your own here. Is marketing analytics moving backwards? In many online marketing communities, you can judge the relative sophistication of marketers by reading the questions they pose to each other, such as “How do I track display ad performance?” or “How often should I scrub my email list?”. […]
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In the Headlights: January 2, 2020 Issue
The ball in Times Square has dropped, the confetti is damp, the champage bottles dry. The new year is upon us, and we welcome it as either a chance to pivot away from what didn’t work, or to double down on what did work. Here are our 9 suggestions for ways to start your marketing […]
In the Headlights: December 18, 2019 Issue
Welcome, friends from the Agorapulse Social Success Summit! Before we dive into the regular newsletter, a quick introduction. We’re Trust Insights, a marketing data detective agency; we solve your marketing data mysteries. You’re here because you registered to attend our session, How to Build An Entire Year’s Content Calendar with Predictive Analytics. While the summit […]
In the Headlights: December 11, 2019 Issue
“If you’re not going to change what you eat or how often you exercise, don’t get on the scale.” – Seth Godin Seth said this in reference to analytics a few years ago. Don’t bother measuring what you aren’t going to change – and nowhere is this more true than in marketing analytics. I had […]
In the Headlights: December 4, 2019 Issue
“If you don’t know where you’re going, any road will get you there.” – Lewis Carroll Around this time of year, everyone’s talking about their plans for the next year, and in this case, the next decade. Apart from the usual resolutions, one of the major topics that always comes up is professional development and […]
In the Headlights: November 27, 2019 Issue
Here in America, it’s our Thanksgiving festival. One of the traditions of the holiday is cooking up astonishing amounts of food. We thought for this holiday, we’d share a few of Trust Insights’ favorite recipes, not for the meal itself, but for the leftovers. After all, one of our major areas of focus is helping […]
In the Headlights: November 20, 2019 Issue
Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]
In the Headlights: November 13, 2019 Issue
Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not necessarily special. Financial markets talk about commodities like copper, oil, or […]
In the Headlights: November 7, 2019 Issue
The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was sound. Why? It’s a false claim. Very few things in life are fireproof, […]
In the Headlights: October 30, 2019 Issue
What’s in the labs? Last week, I stumbled upon an old presentation I delivered at a previous company about what my department was working on, what was in the labs a few years ago. It was a nostalgic look back, especially since what was in the labs then has since become reality at Trust Insights, […]
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