When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What’s the one metric that should be in almost every marketer’s analytics toolkit as […]
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In The Headlights: January 29, 2020 Issue
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. Churn. What does that term mean to you? In marketing and sales, churn […]
In The Headlights: January 22, 2020 Issue
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. When you hear the term “deep learning” in the context of AI, what […]
In the Headlights: January 15, 2020 Issue
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. With the release of a major algorithm update, SEO professionals around the world […]
In the Headlights: January 8, 2020 Issue
Got this newsletter from a friend/colleague? Get your own here. Is marketing analytics moving backwards? In many online marketing communities, you can judge the relative sophistication of marketers by reading the questions they pose to each other, such as “How do I track display ad performance?” or “How often should I scrub my email list?”. […]
In the Headlights: January 2, 2020 Issue
The ball in Times Square has dropped, the confetti is damp, the champage bottles dry. The new year is upon us, and we welcome it as either a chance to pivot away from what didn’t work, or to double down on what did work. Here are our 9 suggestions for ways to start your marketing […]
In the Headlights: December 18, 2019 Issue
Welcome, friends from the Agorapulse Social Success Summit! Before we dive into the regular newsletter, a quick introduction. We’re Trust Insights, a marketing data detective agency; we solve your marketing data mysteries. You’re here because you registered to attend our session, How to Build An Entire Year’s Content Calendar with Predictive Analytics. While the summit […]
In the Headlights: December 11, 2019 Issue
“If you’re not going to change what you eat or how often you exercise, don’t get on the scale.” – Seth Godin Seth said this in reference to analytics a few years ago. Don’t bother measuring what you aren’t going to change – and nowhere is this more true than in marketing analytics. I had […]
In the Headlights: December 4, 2019 Issue
“If you don’t know where you’re going, any road will get you there.” – Lewis Carroll Around this time of year, everyone’s talking about their plans for the next year, and in this case, the next decade. Apart from the usual resolutions, one of the major topics that always comes up is professional development and […]
In the Headlights: November 27, 2019 Issue
Here in America, it’s our Thanksgiving festival. One of the traditions of the holiday is cooking up astonishing amounts of food. We thought for this holiday, we’d share a few of Trust Insights’ favorite recipes, not for the meal itself, but for the leftovers. After all, one of our major areas of focus is helping […]
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