Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]
Category: newsletter
In the Headlights: November 13, 2019 Issue
Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not necessarily special. Financial markets talk about commodities like copper, oil, or […]
In the Headlights: November 7, 2019 Issue
The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was sound. Why? It’s a false claim. Very few things in life are fireproof, […]
In the Headlights: October 30, 2019 Issue
What’s in the labs? Last week, I stumbled upon an old presentation I delivered at a previous company about what my department was working on, what was in the labs a few years ago. It was a nostalgic look back, especially since what was in the labs then has since become reality at Trust Insights, […]
In the Headlights: October 23, 2019 Issue
Miss our talk at MarketingProfs’ B2B Forum on how to improve your dashboards and reporting? Watch the full video now! A KPI is a number for which you get a bonus, or you get fired. That’s the strongest definition of a KPI we can offer, and it brings instant clarity to a discussion about what […]
In the Headlights: October 16, 2019 Issue
This week, we’re at the MarketingProfs B2B Forum conference, an event focused solely on B2B marketing. One of the most interesting applications of AI that we’re testing out is real-time voice recognition. We learn tons at conferences from speakers, as they share their insights and ideas from the stage. But what if we could learn […]
In the Headlights: October 9, 2019 Issue
If you don’t plan to measure, you can’t measure the plan. This is the time of year when every marketer is focused on budgeting, resourcing, and strategic planning for the year ahead. One of the key questions we’ve been asked by customers is, “How much should I plan to spend on data and analytics?” There […]
In the Headlights: October 2, 2019 Issue
What is a social network? This seems like a silly question, doesn’t it? Everyone knows what a social network is, and you probably can’t help thinking of names like Facebook or Instagram when the phrase pops into your mind. But really think about it for a second. The key is that second word, network. Social […]
In the Headlights: September 25, 2019 Issue
Missed our live event and webinar this week about the social networks to watch in 2020? No worries – grab the full paper here! This week, at our live event in New York City with Talkwalker, Inc., we suggested a term that many marketers hadn’t heard before: blended listening. In marketing, our operational silos often […]
In The Headlights: September 18, 2019 Issue
If you missed it earlier this week, we just released a new research paper on what social networks will be popular and worth paying attention to in 2020. Get the paper here. Building on rented land will bite companies harder than ever in 2020. You don’t need to be a data scientist to see that […]
Newsletter
Podcast
