Miss our talk at MarketingProfs’ B2B Forum on how to improve your dashboards and reporting? Watch the full video now! A KPI is a number for which you get a bonus, or you get fired. That’s the strongest definition of a KPI we can offer, and it brings instant clarity to a discussion about what […]
Category: newsletter
In the Headlights: October 16, 2019 Issue
This week, we’re at the MarketingProfs B2B Forum conference, an event focused solely on B2B marketing. One of the most interesting applications of AI that we’re testing out is real-time voice recognition. We learn tons at conferences from speakers, as they share their insights and ideas from the stage. But what if we could learn […]
In the Headlights: October 9, 2019 Issue
If you don’t plan to measure, you can’t measure the plan. This is the time of year when every marketer is focused on budgeting, resourcing, and strategic planning for the year ahead. One of the key questions we’ve been asked by customers is, “How much should I plan to spend on data and analytics?” There […]
In the Headlights: October 2, 2019 Issue
What is a social network? This seems like a silly question, doesn’t it? Everyone knows what a social network is, and you probably can’t help thinking of names like Facebook or Instagram when the phrase pops into your mind. But really think about it for a second. The key is that second word, network. Social […]
In the Headlights: September 25, 2019 Issue
Missed our live event and webinar this week about the social networks to watch in 2020? No worries – grab the full paper here! This week, at our live event in New York City with Talkwalker, Inc., we suggested a term that many marketers hadn’t heard before: blended listening. In marketing, our operational silos often […]
In The Headlights: September 18, 2019 Issue
If you missed it earlier this week, we just released a new research paper on what social networks will be popular and worth paying attention to in 2020. Get the paper here. Building on rented land will bite companies harder than ever in 2020. You don’t need to be a data scientist to see that […]
In The Headlights: September 11, 2019 Issue
While I’ve gently poked fun at press releases which use terms like “we’re excited to announce”, I am genuinely excited to share with you our latest research paper, Social Networks 2020. Over the last month, we’ve been compiling millions of data points about people’s search intent with regard to major social networks, searches like “delete […]
In The Headlights: September 4, 2019 Issue
At our talks this week at both INBOUND and Content Marketing World, we’ve got a lot to share on applications of AI in marketing, but I wanted to share something more high-level that reframes the power of AI as it applies to you and me – not as marketers, but as people. For the longest […]
In The Headlights: August 28, 2019 Issue
I was reading a blog post this morning in preparing this issue of the newsletter, and said post was dispensing SEO advice that was literally 10 years old. I was astonished, even though the post itself was only hours old, how dated the advice was, how behind the times the author was. Some advice is […]
In The Headlights: August 21, 2019 Issue
Don’t reinvent the wheel. This is one of the most common cliches heard in conference rooms and team meetings in business. Don’t reinvent the wheel. Don’t duplicate effort. Don’t create something that already exists. There’s a nuance to this cliche that we miss. Sometimes, reinventing the wheel is the only way to learn how a […]
Newsletter
Podcast
