Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 3 seats left. Sometimes a problem is a blessing in disguise. For the last two weeks, as some of you have noticed and kindly let us know, our newsletter hasn’t been working correctly. The […]
Category: newsletter
In the Headlights : April 17, 2019 Issue
Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 10 seats left. I go to a lot of conferences. In any given year, I’ll have the pleasure and privilege to attend and speak at several dozen events and conferences. They all have something […]
In the Headlights, April 10, 2019 issue
How do you decide what events and conferences to attend? There are three kinds of takeaways from conferences and speakers: “That’s interesting, I didn’t know that.” : your standard, informative takeaway that helps you understand a topic more thoroughly “That’s useful, I’m going to do that.” : what great speakers deliver – usable information that […]
Data In The Headlights, 15 August 2018
This week, we’ve got a new video from a keynote speech to share, perspectives on AI and SEO, governance of MarTech, and much more. Let’s dig into the week that was. This week, we’re sharing the video, audio, and slides from a recent keynote I gave at the National Speakers Association event in Los Angeles […]
Data In The Headlights, 8 August 2018
This week, we’ve got lots of new, free stuff for you, from our new Instant Insights to deep dives into compliance. Let’s dig in. One of the most common questions during keynotes is, “Can I get X slide?” Rather than hand out massive slide decks filled with 99% of stuff you don’t want, we’re taking […]
Data In The Headlights, 1 August 2018
This week, we’ve got a refreshed look at AI and content marketing, some thoughts for jobseekers, and a roundup of what’s new and news in data & analytics. As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s […]
Data In The Headlights Quarterly CEO Update, 26 July 2018
Thank you for subscribing to the Trust Insights quarterly update. I am Katie Robbert, the CEO and co-founder, and your guide to translating Christopher Penn’s brain into plain English. It seems everywhere you turn today, you hear about how artificial intelligence and machine learning are going to take over your jobs. It’s not quite that […]
Read More… from Data In The Headlights Quarterly CEO Update, 26 July 2018
Data In The Headlights, 18 July 2018
This week, we challenge our assumptions in marketing with a look at a 4-way A/B test’s results, plus the week’s news in data. In this issue’s Bright Idea, we look at data and assumptions. I run a personal newsletter every Sunday night, and one of the criteria for what I share has been whether or […]
Data in the Headlights, 11 July 2018
This week, we dig into data around elections and who’s registered to vote. Lots to look into, so let’s dig in right after the break. In this issue’s Bright Idea, we dug into the Census Bureau’s 2016 voter supplement. This data set, collected by the US government, looks at how citizens behaved in elections. We […]
Data in the Headlights, 3 July 2018
This is the worst performing newsletter of the year. In fact, we couldn’t choose any worse a week to send an email newsletter than this week. Why? Using predictive analytics, we know this week will be the worst week for anyone to open and read an email newsletter for the rest of calendar year 2018. […]
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