While I’ve gently poked fun at press releases which use terms like “we’re excited to announce”, I am genuinely excited to share with you our latest research paper, Social Networks 2020. Over the last month, we’ve been compiling millions of data points about people’s search intent with regard to major social networks, searches like “delete […]
Category: newsletter
In The Headlights: September 4, 2019 Issue
At our talks this week at both INBOUND and Content Marketing World, we’ve got a lot to share on applications of AI in marketing, but I wanted to share something more high-level that reframes the power of AI as it applies to you and me – not as marketers, but as people. For the longest […]
In The Headlights: August 28, 2019 Issue
I was reading a blog post this morning in preparing this issue of the newsletter, and said post was dispensing SEO advice that was literally 10 years old. I was astonished, even though the post itself was only hours old, how dated the advice was, how behind the times the author was. Some advice is […]
In The Headlights: August 21, 2019 Issue
Don’t reinvent the wheel. This is one of the most common cliches heard in conference rooms and team meetings in business. Don’t reinvent the wheel. Don’t duplicate effort. Don’t create something that already exists. There’s a nuance to this cliche that we miss. Sometimes, reinventing the wheel is the only way to learn how a […]
In The Headlights: August 14, 2019 Issue
You collectively voted, and we heard you: IMAGE Rear View Mirror Data stays as a regular column. We’ll move it just below The Bright Idea for this and future issues of the newsletter in its new home. If you’re interested in how we did the polling, it’s a very straightforward process. Google Analytics automatically tracks […]
In the Headlights: August 7, 2019 Issue
This is the second week of us testing the Rear View Mirror Data column, shown below. What do you think? Are these snippets of data about marketing channels useful and helpful? Tap/click your reply here: Yes, I find the Rear View Data helpful. Please keep publishing it. No, I don’t find the Rear View Data […]
In The Headlights: July 31, 2019 Issue
Something we’ve been mulling over for this newsletter is whether there’s a good fit for some unique, regularly published data. Are there specific, repeatable, useful stats that would be handy to know? If so, what would they be? Just hit reply on this email to let us know what you might want to see regularly. […]
In The Headlights: July 24, 2019 Issue
Before we begin, a special announcement. We’re holding a half-day Google Analytics for B2B Marketers Bootcamp in Washington, DC on October 15, 2019. Come get your analytics in shape in this half-day, hands-on event. Click/tap here to learn more and register. Correlation is not causation. We’ve heard this axiom repeated so often that even non-statistical, […]
In The Headlights: July 17, 2019 Issue
Before we begin, a special announcement. We’re holding a half-day Google Analytics for B2B Marketers Bootcamp in Washington, DC on October 15, 2019. Come get your analytics in shape in this half-day, hands-on event. Click/tap here to learn more and register. I saw a great Lego commercial the other night on Instagram. It was hilarious […]
In The Headlights: July 10, 2019 Issue
Before we begin, a special announcement. We’re holding a half-day Google Analytics for B2B Marketers Bootcamp in Washington, DC on October 15, 2019. Come get your analytics in shape in this half-day, hands-on event. Click/tap here to learn more and register. Beware of conflicts of interest. I was reading a report recently about how Instagram […]
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