What’s in your audience’s media diet? The media diet is what your audience consumes, what content helps form their world views on everything from politics and pop culture to business and marketing. “You are what you eat” has never been more true than today. If we want to be as closely aligned to our audience’s […]
Category: newsletter
In The Headlights : May 8, 2019 Issue
Influencers are not prepared. Influence marketers are not prepared. In last week’s newsletter, we talked about the upcoming changes in social media, as more conversations and connections move to, as Facebook CEO Mark Zuckerberg calls it, private social media. From groups to direct messaging, social media is changing from town hall to conversations in living […]
In the Headlights : May 1, 2019 Issue
Thanks to everyone who attended our webinar on measuring the right marketing data. If you missed it, you can catch the replay here. Someone asked recently, after seeing one of our talks, why social media as we know it will be destroyed, and why by the end of 2020. The answer? This coming election cycle […]
In the Headlights, April 24, 2019 Issue
Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 3 seats left. Sometimes a problem is a blessing in disguise. For the last two weeks, as some of you have noticed and kindly let us know, our newsletter hasn’t been working correctly. The […]
In the Headlights : April 17, 2019 Issue
Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 10 seats left. I go to a lot of conferences. In any given year, I’ll have the pleasure and privilege to attend and speak at several dozen events and conferences. They all have something […]
In the Headlights, April 10, 2019 issue
How do you decide what events and conferences to attend? There are three kinds of takeaways from conferences and speakers: “That’s interesting, I didn’t know that.” : your standard, informative takeaway that helps you understand a topic more thoroughly “That’s useful, I’m going to do that.” : what great speakers deliver – usable information that […]
Data In The Headlights, 15 August 2018
This week, we’ve got a new video from a keynote speech to share, perspectives on AI and SEO, governance of MarTech, and much more. Let’s dig into the week that was. This week, we’re sharing the video, audio, and slides from a recent keynote I gave at the National Speakers Association event in Los Angeles […]
Data In The Headlights, 8 August 2018
This week, we’ve got lots of new, free stuff for you, from our new Instant Insights to deep dives into compliance. Let’s dig in. One of the most common questions during keynotes is, “Can I get X slide?” Rather than hand out massive slide decks filled with 99% of stuff you don’t want, we’re taking […]
Data In The Headlights, 1 August 2018
This week, we’ve got a refreshed look at AI and content marketing, some thoughts for jobseekers, and a roundup of what’s new and news in data & analytics. As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s […]
Data In The Headlights Quarterly CEO Update, 26 July 2018
Thank you for subscribing to the Trust Insights quarterly update. I am Katie Robbert, the CEO and co-founder, and your guide to translating Christopher Penn’s brain into plain English. It seems everywhere you turn today, you hear about how artificial intelligence and machine learning are going to take over your jobs. It’s not quite that […]
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