Thank you for subscribing to the Trust Insights quarterly update. I am Katie Robbert, the CEO and co-founder, and your guide to translating Christopher Penn’s brain into plain English. It seems everywhere you turn today, you hear about how artificial intelligence and machine learning are going to take over your jobs. It’s not quite that […]
Read More… from Data In The Headlights Quarterly CEO Update, 26 July 2018
This week, we challenge our assumptions in marketing with a look at a 4-way A/B test’s results, plus the week’s news in data. In this issue’s Bright Idea, we look at data and assumptions. I run a personal newsletter every Sunday night, and one of the criteria for what I share has been whether or […]
This week, we dig into data around elections and who’s registered to vote. Lots to look into, so let’s dig in right after the break. In this issue’s Bright Idea, we dug into the Census Bureau’s 2016 voter supplement. This data set, collected by the US government, looks at how citizens behaved in elections. We […]
This is the worst performing newsletter of the year. In fact, we couldn’t choose any worse a week to send an email newsletter than this week. Why? Using predictive analytics, we know this week will be the worst week for anyone to open and read an email newsletter for the rest of calendar year 2018. […]
This week, we’re launching our podcast, and we dipped our toes a bit into political discourse and the media landscape. Let’s get right to the good stuff. In this issue’s Bright Idea, podcasting is hot right now, and will be for some time to come. According to Edison Research, 64% of adults in America are […]
This week, a new case study on the power of emotions in customer complaints, along with a backlash on influencers via Unilever, NLP, time series modeling, and technical SEO diagnosis. Lots to dig into! In this issue’s Bright Idea, customer complaints are undoubtedly difficult to deal with, especially when they highlight known, complex weaknesses within […]
No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos every 60 seconds. YouTube is commonly cited as the second largest search engine in the world, with users looking for instructions on how to do nearly everything […]
For all who endured the race to readiness for GDPR, we salute you. GDPR’s relatively quiet launch may have opened the door to more regulation. Why? On one hand, it came and went without immediate, world-ending consequences. On the other hand, continued findings of data abuse by major companies like Facebook encourage even the least-qualified […]
Change is in the air as we roll into the summer. This month, we’ve got brand new data from over 8 million Facebook posts to share with you – what’s working on Facebook right now. You’ll find that in our Bright Idea just below. We’re also booking miniature mastermind groups for four people or less […]
Welcome to another issue of Data in the Headlights. In this issue, the exclusive dataset for you is an influencer analysis of the recent RSA Conference. This security conference is one of the largest in the world, and is a who’s who of people in the cybersecurity and technology world. Conferences are one of our […]
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