INBOX INSIGHTS, May 1, 2024: AI Ethics, Model Tuning

INBOX INSIGHTS: AI Ethics, Model Tuning (5/1) :: View in browser 👉 Register for our upcoming webinar, Generative AI for Professional Associations! Helpful, Honest, Harmless Are you using Generative AI? That sounds like the start of a sales pitch, doesn’t it? It’s not. I promise. I genuinely want to know if you’re using Generative AI. […]

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INBOX INSIGHTS, April 24, 2024: Downside of Shortcuts, AI Use Case Identification

INBOX INSIGHTS: Downside of Shortcuts, AI Use Case Identification (4/24) :: View in browser 👉 Catch the replay of yesterday’s webinar, Generative AI for Agencies! The Downside of Short Cuts There are no short cuts in life. That’s a lie. There are plenty of short cuts. The question a short cut raises when presented is […]

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INBOX INSIGHTS, April 17, 2024: The Prompt Engineering Life Cycle, Using Analytics with AI

INBOX INSIGHTS: The Prompt Engineering Life Cycle, Using Analytics with AI (4/17) :: View in browser 👉 How to Assess Your AI Readiness: 5 Considerations for Businesses is now available to watch! Prompt Engineering Life Cycle This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle […]

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INBOX INSIGHTS, April 10, 2024: 5P Framework Flexibility, Marketing Hiring Data

INBOX INSIGHTS: 5P Framework Flexibility, Marketing Hiring Data (4/10) :: View in browser 👉 Check out the new PARE power AI questions framework, no strings attached Making the 5P Framework More Flexible Staring at the blank page before you, open up the dirty window… I don’t know about you, but where I live the sun […]

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INBOX INSIGHTS, March 27, 2024: The 5P Framework, AI Content Gap Analysis

INBOX INSIGHTS: The 5P Framework, AI Content Gap Analysis (3/27) :: View in browser 👉 Missed our Intro to Generative AI webinar last week? Catch the replay here! The 5P Framework – Where It Began Last week I had the realization that a lot of us come to – just because I know something well […]

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INBOX INSIGHTS, March 20, 2024: Women’s History Month, Generative AI for Job Interviews

INBOX INSIGHTS: Women’s History Month, Generative AI for Job Interviews (3/20) :: View in browser 👉 Missed our Intro to Generative AI webinar yesterday? Catch the replay here! Highlighting Women For Women’s History Month It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We […]

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INBOX INSIGHTS, March 6, 2024: Ideal Customer Profiles, GA4 Generative AI

INBOX INSIGHTS: Ideal Customer Profiles, GA4 Generative AI (3/6) :: View in browser 👉 Missed our last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Using Generative AI to Build Your Ideal Customer Profile (ICP) My brain is buzzing and my head is spinning. Chris and I […]

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INBOX INSIGHTS, February 28, 2024: User Stories Deep Dive, GA4 Diagnostics

INBOX INSIGHTS: User Stories Deep Dive, GA4 Diagnostics (2/28) :: View in browser 👉 Missed our last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! User Stories Deep Dive If you’re new to Trust Insights, welcome! User Stories are one of my favorite forms of communication. If […]

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INBOX INSIGHTS, February 20, 2024: The Problem with Jargon pt. 2, GA4 Diagnostics pt. 3

INBOX INSIGHTS: The Problem with Jargon pt. 2, GA4 Diagnostics pt. 3 (2/21) :: View in browser Catch our talks from Social Media Marketing World this week! The Problem with Using Jargon – Part 2 Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your […]

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INBOX INSIGHTS, February 14, 2024: The Problem with Jargon, GA4 Diagnostics

INBOX INSIGHTS: The Problem with Jargon, GA4 Diagnostics (2/14) :: View in browser 👉 Take our new Generative AI for Marketers course! The Problem with Using Jargon – Part 1 Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in […]

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