INBOX INSIGHTS: Ideal Customer Profiles, GA4 Generative AI (3/6) :: View in browser 👉 Missed our last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Using Generative AI to Build Your Ideal Customer Profile (ICP) My brain is buzzing and my head is spinning. Chris and I […]
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INBOX INSIGHTS: User Stories Deep Dive, GA4 Diagnostics (2/28) :: View in browser 👉 Missed our last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! User Stories Deep Dive If you’re new to Trust Insights, welcome! User Stories are one of my favorite forms of communication. If […]
Read More… from INBOX INSIGHTS, February 28, 2024: User Stories Deep Dive, GA4 Diagnostics
INBOX INSIGHTS: The Problem with Jargon pt. 2, GA4 Diagnostics pt. 3 (2/21) :: View in browser Catch our talks from Social Media Marketing World this week! The Problem with Using Jargon – Part 2 Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your […]
INBOX INSIGHTS: The Problem with Jargon, GA4 Diagnostics (2/14) :: View in browser 👉 Take our new Generative AI for Marketers course! The Problem with Using Jargon – Part 1 Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in […]
Read More… from INBOX INSIGHTS, February 14, 2024: The Problem with Jargon, GA4 Diagnostics
INBOX INSIGHTS: Building Requirements with AI, GA4 Diagnostics (2/7) :: View in browser 👉 Take our new Generative AI for Marketers course! Using Generative AI to Build Requirements When I was a project manager overseeing developers, our biggest struggle was agreeing on the level of detail needed for requirements. It was a constant source of […]
Read More… from INBOX INSIGHTS, February 7, 2024: Building Requirements with AI, GA4 Diagnostics
This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 CREATING AN AI TASK FORCE IN YOUR BUSINESS You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of […]
INBOX INSIGHTS: New Tech Doesn’t Solve Old Problems, Fact Checking Data (1/31) :: View in browser 👉 Take our new Generative AI for Marketers course! New Technology Doesn’t Solve Old Problems New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If you have […]
INBOX INSIGHTS: Make GA4 Work For You, Red Teaming Custom GPTs, Part 3 (1/24) :: View in browser 👉 Take our new Generative AI for Marketers course! How to Make Google Analytics 4 Work for You I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel […]
INBOX INSIGHTS: AI Task Force, Red Teaming Custom GPTs, Part 2 (1/17) :: View in browser 👉 Take our new Generative AI for Marketers course! Creating an AI Task Force in Your Business You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of getting […]
Read More… from INBOX INSIGHTS, January 17, 2024: AI Task Force, Red Teaming Custom GPTs, Part 2
This content was originally featured in the December 6th, 2023 newsletter found here:Â Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]
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