INBOX INSIGHTS: Solving Problems with Predictive Analytics, Testing AI Models (11/8) :: View in browser 👉 Please take our 1 question survey? Solving Specific Problems With Predictive Analytics Last week, John and I walked through how we do our predictive analytics and forecasting. You can watch that replay here. Even though we already covered the […]
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INBOX INSIGHTS, November 1, 2023: ChatGPT Survey Analysis, Root Cause Analysis
INBOX INSIGHTS: ChatGPT Survey Analysis, Root Cause Analysis (11/1) :: View in browser 👉 Please take our 1 question survey Using ChatGPT for Survey Analysis Last week we ran our quarterly 1 question survey. We asked, “If you had money left over in your marketing budget this year, what would you spend it on?” You […]
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INBOX INSIGHTS, October 25, 2023: Data Governance, Hot Ones Text Analysis
INBOX INSIGHTS: Data Governance, Hot Ones Text Analysis (10/25) :: View in browser 👉 Get our brand new Beginner’s Generative AI Starter Kit, no strings attached! Data Governance In case you weren’t aware, there were 11,038 Martech solutions available to you as of May 2023. We know that as of now, Q4 2023 there are […]
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INBOX INSIGHTS, October 18, 2023: Be Remarkably Human, Generative AI and YouTube Consumption
INBOX INSIGHTS: Be Remarkably Human, Generative AI and YouTube Consumption (10/18) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Be Remarkably Human I was about to give some perspective on the Data Diaries post that Chris wrote for this […]
In-Ear Insights: Changing Your MarTech Stack
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to […]
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INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask […]
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INBOX INSIGHTS, October 4, 2023: Technology and Connections, Generative AI for Tasks
INBOX INSIGHTS: Technology and Connections, Generative AI for Tasks (10/4) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! October 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re […]
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INBOX INSIGHTS, September 27, 2023: Marketing Event Attendee Success Guide, Marketing Jobs
INBOX INSIGHTS: Marketing Event Attendee Success Guide, Marketing Jobs (9/27):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Marketing Event Attendee Success Guide We’re in full swing of event season. People are traveling again. And, if you’re like me, you […]
INBOX INSIGHTS, September 20, 2023: Revisiting Marketing Tactics and Strategies
INBOX INSIGHTS: Revisiting Marketing Tactics and Strategies (9/20):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Re-Evaluate Your Opinions For most of my life I thought I didn’t like baked apples. Apple pie? No, thank you. Apple crisp? Pass. Apple […]
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INBOX INSIGHTS, September 13, 2023: CEOs and Generative AI, 2023 Holiday Retail Season Planning
INBOX INSIGHTS: CEOs and Generative AI, 2023 Holiday Retail Season Planning (9/13):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! What Do CEOs Need to Do About Generative AI Employee Concerns? You’ve read plenty of articles about what C-Suite needs […]
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