This data was originally featured in the June 12th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 12, 2024: UNIVERSAL ANALYTICS DATA, PROCESSING UNSTRUCTURED SOCIAL DATA In this week’s Data Diaries, let’s walk through a recent example of how generative AI can help us understand real-world data, taken from our Generative AI for Sales webinar. For […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle (SDLC). It’s an interesting question to tackle. This either […]
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS THE 5P FRAMEWORK – WHERE IT BEGAN Last week I had the realization that a lot of us come to – just because I know something well doesn’t mean everyone […]
This content was originally featured in the March 20th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 20, 2024: WOMEN’S HISTORY MONTH, GENERATIVE AI FOR JOB INTERVIEWS HIGHLIGHTING WOMEN FOR WOMEN’S HISTORY MONTH It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We get busy […]
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
In this week’s In-Ear Insights, Katie and Chris talking business requirements gathering. Often seen as administrative overhead, business requirements gathering can dramatically increase revenue if you do it right. Learn what business requirements gathering really is, why it’s often done incorrectly (or not at all!) and how you can implement the process better to make […]
Read More… from {PODCAST} In-Ear Insights: How Business Requirements Gathering Boosts Revenue
INBOX INSIGHTS: Tips for Hiring Managers, The Great Reshuffling, Professional Certifications (6/15) :: View in browser Take our new Google Analytics 4 for Marketers Course » Pro Tip for Hiring Managers First, we had The Great Resignation. Now we have The Great Reshuffling. All to say that the pandemic has been a catalyst for many […]
In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you […]
Read More… from {PODCAST} In-Ear Insights: Organizational Change and the Great Resignation
In the week’s episode of In-Ear Insights, Katie and Chris talk shop on change management. Why is it so hard to create lasting change in an organization? From fad diets to the 7 deadly sins, we cover a ton of ground on motivating people to make changes for the better. Tune in! [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Change Management and Creating Lasting Change
In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. [podcastsponsor] Watch the video here: Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration
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