This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]
Read More… from Tips for Using Data to Survive End-Of-Year Planning
It’s the new year, a new, fresh start. While self-help folks will debate the semantics of whether a new year really is a new you or not, the reality in the business world is that a new year means new plans, new goals and targets to hit, new budgets, and new ideas to try out. […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go into predictive analytics? What pitfalls should you look to avoid? Tune in: Download the […]
Read More… from {PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics
In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
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