In this week’s In-Ear Insights, Katie and Chris answer a listener question about proving the value of brand awareness. Sophie asks, “Our marketing strategy as a young startup is to drive sales, to try and make money. But how does brand awareness affect that? I could just run lead generation ads to try and get […]
Read More… from {PODCAST} In-Ear Insights: The Value of Brand Awareness
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices […]
Read More… from {PODCAST} In-Ear Insights: Challenging Marketing Best Practices
In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you […]
Read More… from {PODCAST} In-Ear Insights: Organizational Change and the Great Resignation
In this episode of In-Ear Insights, Katie and Chris discuss how to tell if a Google Analytics 4 implementation was done correctly, especially by a third party. What signs should you look for that things are set up for optimal performance? What are some warning signs to look for, even for the least-technical marketers? Tune […]
Read More… from {PODCAST} In-Ear Insights: Is Your Google Analytics 4 Implementation Correct?
This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, […]
In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take […]
Read More… from {PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data
In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics 4 and Skills Gaps
In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at […]
Read More… from {PODCAST} In-Ear Insights: TikTok and Social Media Analytics
In this week’s In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the […]
Read More… from {PODCAST} In-Ear Insights: Process Development for Marketing Technology
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of “Web3”. What is it? How does it work? Why should you care? What are the business implications and strategies you should pursue? Tune in to find out! [podcastsponsor] Watch the video […]
Read More… from {PODCAST} In-Ear Insights: Introduction to Web3
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