podcast Archives - Page 18 of 30 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons

Posted on by cspenn

In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about after action reviews, lessons for professional development, and how personal branding can apply to your marketing. Tune […]

{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing

Posted on September 15, 2021 by cspenn

In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out how to create thumbstopping content marketing! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]

{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

Posted on September 8, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]

{PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift

Posted on September 1, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. [podcastsponsor] Watch the video here: […]

{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

Posted on August 25, 2021 by cspenn

In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]

{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

Posted on August 18, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]

{PODCAST} In-Ear Insights: Mitigating Biases in Market Research

Posted on August 11, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about mitigating biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of […]

{PODCAST} In-Ear Insights: Essential Management Skills

Posted on August 4, 2021 by cspenn

In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to learn about essential management skills. You’ll […]

{PODCAST} In-Ear Insights: Slowing Institutional Knowledge Loss

Posted on July 28, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the loss of institutional knowledge and how we could prevent it. If you’ve ever been at a conference over the span of a few years, you’ve heard the same questions come up during Q&A over and over again. Why? Because companies aren’t doing a good […]

Category: podcast