In the week’s episode of In-Ear Insights, Katie and Chris talk shop about process change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]
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In week’s episode of In-Ear Insights, Katie and Chris talk shop about change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps we must take to ensure as smooth a […]
Read More… from {PODCAST} In-Ear Insights: Technology and Change Management
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when […]
Read More… from {PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers
In this episode, Katie and Chris discuss the process of submitting for awards, do awards matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. [podcastsponsor] Watch the video here: Can’t […]
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In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. [podcastsponsor] Watch the video here: Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business
In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
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In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn what not to ask female guests, how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate […]
Read More… from {PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast
In honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast. Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview. John, a […]
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In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: SEO Keyword Identification Processes
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
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