podcast Archives - Page 21 of 30 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

Posted on January 13, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? [podcastsponsor] Watch the video here: Can’t see anything? Watch […]

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

Posted on January 6, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]

{PODCAST} In-Ear Insights: 2020 Year in Review

Posted on December 23, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021? Pull up a chair, grab your beverage […]

{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

Posted on December 16, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very […]

{PODCAST} In-Ear Insights: 2021 Marketing Challenges

Posted on December 9, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

Posted on December 2, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]

{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers

Posted on November 25, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]

{PODCAST} In-Ear Insights: 2021 Marketing Trends

Posted on November 18, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange [podcastsponsor] Watch the video […]

{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps

Posted on November 11, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure if there’s formal thought around this: […]

Category: podcast