podcast Archives - Page 21 of 29 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

Posted on December 16, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very […]

{PODCAST} In-Ear Insights: 2021 Marketing Challenges

Posted on December 9, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

Posted on December 2, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]

{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers

Posted on November 25, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]

{PODCAST} In-Ear Insights: 2021 Marketing Trends

Posted on November 18, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange [podcastsponsor] Watch the video […]

{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps

Posted on November 11, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure if there’s formal thought around this: […]

{PODCAST} In-Ear Insights: Consumer Data Detectives

Posted on October 28, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think […]

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

Posted on October 21, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. [podcastsponsor] Watch the video here: Can’t see […]

{PODCAST} In-Ear Insights: Convenience Marketing

Posted on October 14, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the balance companies must find between cost and time. When should you outsource products, services, data sources, or analytics? Tune in to find out. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […]

Category: podcast