podcast Archives - Page 25 of 30 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay

Posted on December 18, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about email marketing strategy as it relates to growing your list – and keeping the names you have. How do you grow your list? How do you recover email addresses that have gone bad? What makes an email newsletter valuable? How long should your subscription […]

{PODCAST} In-Ear Insights: Data-Driven Thought Leadership

Posted on December 11, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to look for within your organization, and three methods for turning boring […]

{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices

Posted on December 4, 2019 by cspenn

In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]

{PODCAST} In-Ear Insights: The Marketing Mailbag

Posted on November 20, 2019 by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? […]

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

Posted on November 6, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. [podcastsponsor] Listen to the audio here: Download the MP3 audio […]

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

Posted on October 30, 2019 by cspenn

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]

{PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics

Posted on October 23, 2019 by cspenn

In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics along with rigorous analytics tracking is the path to demonstrating […]

{PODCAST} In-Ear Insights: Nontraditional Data Sources

Posted on October 16, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies, and so much more. [podcastsponsor] Listen to […]

Category: podcast