In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing? Listen to the audio here: Download the MP3 audio here. Need help with […]
Read More… from {PODCAST} In-Ear Insights: Learning, Training, and Professional Development
In this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join them on a walk through the customer journey and how to measure it at every step. Listen […]
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In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up your career for success. Also learn why social media is in mortal […]
In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is […]
Read More… from {PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018
In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of […]
Read More… from {PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search Console
In this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid side). What should companies be looking for on YouTube when it comes to influencers? […]
Read More… from {PODCAST} In-Ear Insights: YouTube Influencers and Influencer Marketing
In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s […]
At the most recent MarketingProfs B2B Forum, cofounders Katie Robbert and Christopher Penn noted alarming similarities in the claims, creative, and efforts of many B2B marketing vendors. Why is B2B marketing so stale? Why is it stuck in such a rut of whitepaper, webinar, and email? Shouldn’t there be more to it? Listen in as […]
Read More… from {PODCAST} In-Ear Insights: Why is B2B Marketing So Stale?
In this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today in modern influencer marketing? Tune in as we cover employee advocacy, how much influencers are being paid, […]
Read More… from {PODCAST} In-Ear Insights: Influencer Marketing
In a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they should or could be doing, and how people at any […]
Read More… from {PODCAST} In-Ear Insights: Tackling Diversity, Sexism, and Technology
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