In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI and professional development, the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You’ll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI podcast editing techniques to enhance your workflow […]
Read More… from So What? AI Podcast Editing: Level Up Your Workflow
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to spot an AI snake oil salesman, a vital skill in today’s hype-filled environment. Learn the questions to ask that reveal true expertise and understand the hallmarks of genuine AI knowledge. Discover the red flags to watch out for so […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore the human side of how to adopt Agile and prompt engineering. Learn how to build trust within your team and address anxieties surrounding AI and automation. Discover strategies for fostering open communication and encouraging ownership among team members, even those hesitant […]
Read More… from In-Ear Insights: How to Help Marketers Adopt Agile and Prompt Engineering
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using Agile principles for prompt engineering – agile prompt engineering. You will learn the importance of process development and project management when working with large language models (LLMs) like ChatGPT. Discover how to use the 5 P’s framework and the RACE […]
Read More… from In-Ear Insights: How to Apply Agile Prompt Engineering
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a practical guide to prompt engineering, prompt engineering 101. Learn how to approach prompt creation like software development, starting with thorough requirements gathering using the 5 P’s framework. Discover the power of the RACE framework (Role, Action, Context, Execute) for crafting […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the world of Agile methodology. You will gain a clear understanding of Agile principles and how they compare to traditional waterfall project management. Discover the benefits of Agile for marketing, including increased flexibility, customer-centricity, and the ability to adapt to […]
Read More… from In-Ear Insights: Introduction to Agile Marketing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the complex and critical topic of AI ethics. You will explore the fundamental principles of ethics and how they apply to the development and use of artificial intelligence. Discover the importance of transparency, accountability, and minimizing harm when working with AI […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You’ll learn how to identify the actual problems you need to solve and how […]
Read More… from In-Ear Insights: How to Build an AI Strategy
In this week’s In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it. Watch the video here: Can’t see anything? Watch it on YouTube […]
Read More… from In-Ear Insights: Prompt Development Life Cycle
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