This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS In this week’s Data Diaries, let’s look at what the capabilities of today’s modern large language models enable us to do. One of the prime uses for language models in […]
In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from In-Ear Insights: Predictive Analytics and Reducing Churn
In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]
Read More… from In-Ear Insights: Predictive Analytics If You’re Data-Poor
This data was originally featured in the February 7th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 7, 2024: BUILDING REQUIREMENTS WITH AI, GA4 DIAGNOSTICS As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic […]
Read More… from DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 1 OF 4
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]
Read More… from In-Ear Insights: Predictive Analytics, Productivity, and Management
This data was originally featured in the September 13, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-13-2023-ceos-and-generative-ai-2023-holiday-retail-season-planning/. Now that Labor Day has come and gone in the USA (for non-USA folks, it’s the end of summer and return to work for many), it’s time to start thinking about the tail end of the year. While we shared a […]
I cannot believe it’s been two whole years since we gave you a new cheese of the week forecast! Where does the time go? This is the predictive forecast from 2020 (how did we do?) https://www.trustinsights.ai/blog/2020/05/cheese-of-the-week-predictive-forecast-2020-edition/ Want to read more about what we do with predictive analytics? Check out some of our other content here. […]
Read More… from Cheese of the week Predictive Forecast 2022 edition
Predictive analytics is a discipline that’s been around in some form since the dawn of measurement. We’ve always been trying to predict the future; go back in history to look at prognosticators like Nostradamus and many other prophets. We’ve practiced predictive analytics since the first line graph was ever drawn and someone put a ruler […]
This data was originally featured in May 18th, 2022 the newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-18-2022-the-unaware-audience-micro-forecasting-recommendation-engines/ In this week’s Data Diaries, we dig into predictive forecasting of a different nature: very short-term forecasting, or micro-forecasting. Most of the time, we use predictive analytics to forecast ahead by weeks or even months. But for some businesses, micro-forecasts down […]
Predictive analytics can be a powerful tool to plan your marketing and other tactics in your business. But what are the disadvantages of predictive analytics? In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with predictive analytics. Now, 3+ years later, […]
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