This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through analytics for sales. From the ideal customer profile and how to build it, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss the strategies for sponsorship, marketing, and how to sell sponsorships without making the typical mistakes. If […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? the team discusses the best way to use AI for your SEO tactics, as well as […]
I don’t know about you, but I love the RFP process. In this context (in case we’re not on the same page) an RFP is a Request For Proposal. A company will send out an RFP when they are looking to bring on an agency to do some specific work for them. But you knew […]
In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Business Development and Sales
This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are currently not doing anything. Usually […]
Read More… from Attribution Part 2: Source Codes and Reconciliation
Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]
Read More… from Attribution Part 1: Why light up the dark data around attribution?
In today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence will change it. We cover topics such as what AI is, what it isn’t, what it can and can’t do, and […]
Read More… from {PODCAST} In-Ear Insights: AI and the Future of Sales Keynote Audio
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