So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Amazon AMP. We walk through what it is and how does it work as […]
Category: So What? Live Stream
So What? Durable and non-durable trends
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Durable and non-durable trends. We walk through which trends are reliable, how to […]
So What? The AI Maturity Model
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the AI Maturity Model. We walk through the different steps, how to know […]
So What? Will AI take my job?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we break down the tasks in different digital marketing jobs. We walk through the tasks that […]
So What? Using Exploratory Data Analysis (EDA) to understand your marketing
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Exploratory Data Analysis (EDA). We walk through the stages of EDA and how […]
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So What? Pivoting Your Agency & Clients to Google Analytics 4
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Pivoting Your Agency & Clients to Google Analytics 4. We answer your questions about pivoting your […]
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So What? Social Media Advertising and Attribution
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Social Media Advertising and Attribution. We walk through out-of-the-box attribution models in GA4 […]
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So What? Using Google Data Studio with Google Analytics 4 data
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Google Data Studio with Google Analytics 4 data. We walk through how the […]
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So What? What’s Working for SEO in 2022
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on what Google thinks about search. We walk through what you need to know […]
So What? Google Analytics 4 Migration
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]