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So What? Platform Review – Amazon AMP

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Amazon AMP. We walk through what it is and how does it work as […]

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So What? Durable and non-durable trends

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? we focus on Durable and non-durable trends. We walk through which trends are reliable, how to […]

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So What? Will AI take my job?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we break down the tasks in different digital marketing jobs. We walk through the tasks that […]

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So What? Using Exploratory Data Analysis (EDA) to understand your marketing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? we focus on Exploratory Data Analysis (EDA). We walk through the stages of EDA and how […]

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So What? Pivoting Your Agency & Clients to Google Analytics 4

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? Pivoting Your Agency & Clients to Google Analytics 4. We answer your questions about pivoting your […]

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So What? Social Media Advertising and Attribution

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? we focus on Social Media Advertising and Attribution. We walk through out-of-the-box attribution models in GA4 […]

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So What? Using Google Data Studio with Google Analytics 4 data

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? we focus on Google Data Studio with Google Analytics 4 data. We walk through how the […]

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So What? What’s Working for SEO in 2022

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on what Google thinks about search. We walk through what you need to know […]

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SO WHAT GOOGLE ANALYTICS 4 MIGRATION

So What? Google Analytics 4 Migration

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]

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