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So What? Introduction to Natural Language Processing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!  In this week’s episode of So What? we focus on what Natural Language Processing is, why you should care, and how to use […]

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So What? How to measure your content

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how to measure your content. We walk through understanding why you’re creating […]

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So What? Getting back on stage

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on getting back on stage. We walk through being mentally prepared, getting your […]

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So What? Change Management basics

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on change management. We walk through what change management is (and isn’t), where […]

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So What? Newsletter Marketing and Advertising

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on Newsletter marketing and advertising. We walk through metrics to pay attention to, […]

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So What? Auditing your content

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on auditing your content. We walk through how to prioritize your content, determining […]

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So What? Auditing Google Tag Manager

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on auditing Google Tag Manager. We walk through setting up a governance structure […]

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So What? How To Research Efficiently

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how to research efficiently. We walk through conducting research for your content, […]

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So What? Determining What’s a Trend

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on determining a trend. We walk through how to conduct trend analysis, a […]

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So What? Third party data to inform your marketing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on third party data to inform your marketing. We walk through publicly available data […]

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