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So What? Marketing Forecasting with AI

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on using predictive forecasting to enhance your marketing. We walk through what it […]

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So What? Attribution Modeling in Google Analytics 4

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how you can create attribution models in Google Analytics 4. We walk […]

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So What? Keeping track of your competitors

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on understanding your competitors. We walk through what the general SWOT framework, where […]

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So What? Dissecting your sales funnel

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on your sales funnel. We walk through what metrics to pay attention to, […]

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So What? Dark Data Mining

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on Dark Data Mining. We walk through what it is in marketing, examples […]

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So What? Out of the box Attribution Models

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on out-of-the-box attribution models. We walk through the different types of models available […]

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So What? The Marketing Analytics and Insights Show

So What? 3 Easy Wins in Google Analytics 4

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how to start making the most of your Google Analytics 4 property. […]

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So What? Influencer Identification Walkthrough

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on influencer identification. We walk through what data you can use, types of […]

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So What? The Marketing Analytics and Insights Show

So What? Podcast advertising best practices

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on podcast advertising best practices. We walk through what they are what not […]

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So What? How do I prep my data for analysis – part 4

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on Core Web Vitals in Search Console. We walk through what they are […]

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