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So What? Social Scheduling Tools Bake-off

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we compare social scheduling tools. We walk through how to create user stories for your social […]

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So What? B2B Influencer Marketing Measurement

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus B2B Influencer Marketing Measurement. We walk through what B2B influencer marketing measurement is, where B2B […]

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So What? Fine-tuning large language models (LLM)

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Fine-tuning large language models (LLM). We walk through what they are and what kind […]

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So What? Generative AI tools bakeoff

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on generative AI tools bakeoff. We walk through which tools generate the best podcast transcript, […]

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So What? What’s next in generative AI?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode. In this week’s episode of So What? we focus on what’s next in generative AI. We walk through governance and processes around training AI […]

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So What? Why should you be using Marketing Mix Modeling?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss why should you be using Marketing Mix Modeling? We walk through how to create user […]

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So What? Do I need a business coach?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on hiring a business coach. We discuss the function of a business coach, the pros […]

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So What? Integrating AI into your company

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to integrate AI into your company. We walk through the latest developments with […]

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So What? It’s our birthday – 5 years of Trust Insights

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow, so you never miss an episode! In this week’s episode of So What? We focus on the origin story of Trust Insights. We talk through what we’ve learned […]

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So What? What is the PESO Model™?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the PESO Model™. We walk through what it is with creator Gini Dietrich, how […]

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